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Category: FITNESS

  • Theralogic RetinA Anti Wrinkle 3D Ampoule Is Great for Those With Sensitive Skin—Review

    Theralogic RetinA Anti Wrinkle 3D Ampoule Is Great for Those With Sensitive Skin—Review

    Image may contain Bottle Cosmetics and Perfume$48 at AmazonSave StorySave this storySave StorySave this story

    TL;DR:

    • What it is: A facial serum made with retinol
    • What it does: Smooths fine lines and minimizes the appearance of pores
    • Who it’s for: All skin types, including those who have sensitive skin

    If I had to pick my favorite skin-care ingredient, hands down, it would be retinol. It’s a powerhouse. A legend. The GOAT. (You get it.)

    "Retinol is one of the main forms of vitamin A," cosmetic chemist Ron Robinson previously told Allure. "It can help stimulate cell turnover as well as help stimulate collagen production."

    I already use a prescription-strength Tretinoin three to four times a week, but for those nights when I don’t, I need an over-the-counter active that works but isn’t too active. I have sensitive skin, so I can’t overdo it with the hard stuff.

    That’s why I like the Theralogic RetinA Anti Wrinkle 3D Ampoule. The lightweight K-beauty serum—formulated with wrinkle-busting retinol and collagen production-boosting adenosine—is gentle enough for easily irritated skin, like mine.

    Like I said, I use it on nights I’m not using my Tret (usually three times a week) as the main course of my routine. So after cleansing, I dry my face and then gently pat about half a dropper’s worth of serum onto my face, from my forehead to my neckline (and a little lower if I have extra). It seeps into skin in seconds, layers well with my moisturizer (which is applied next), and gives my skin a dewy glow the next morning.

    Plus, I love that I don’t have to travel to all the way to Seoul to get another one when I inevitably run out. Although, I could use a vacation right about now…

    You can find the Theralogic RetinA Anti Wrinkle 3D Ampoule, along with other editor-loved products, in the January Allure Beauty Box.

    Get The BoxTheralogic RetinA Anti Wrinkle 3D Ampoule

    Theralogic RetinA Anti Wrinkle 3D Ampoule

    $48 at Amazon$48 at Amazon

  • The Blurred-Lip Trend Is 2026’s Answer to 2016 Matte Lipstick

    The Blurred-Lip Trend Is 2026’s Answer to 2016 Matte Lipstick

    Collage containing images of women wearing the blurred lip trendCollage: Ingrid Fowler; Source images: Courtesy of Violette_frSave StorySave this storySave StorySave this story

    I have an ungodly amount of shiny lip products in my possession. I have oils, glosses, and treatments in every corner of my home and work desk. And while glossy lips have been my go-to, I’ve been feeling a little inundated and bored with them.

    We’ve been a glossy society for the past few years as beauty brands resolve to drop more lip products than anyone actually needs. In 2026, though, it seems we’ve reached peak gloss fatigue because matte lips are on the rise—with a needed upgrade. Blurred lips are the latest trend making its way into feeds. It isn’t drying or restrictive (the way some of 2016’s matte lip looks were). Instead, it’s a soft, diffused flush of color.

    The popularity of blurred lips is, in part, thanks to Chanel makeup artist Nina Park, who works with stars including Zöe Kravtiz, Emma Stone, and Kaia Gerber. Park is known for her dreamily soft glam makeup, and one element of her artistry that people can’t get enough of is the feathery lip she creates. It has that slightly bitten, lightly flushed look that’s matte but not dry.

    She’s not the only makeup artist leaning toward mattes this year. Says Joseph Carillo, a makeup artist in New York City: “A blurred lip feels more emotional and lived-in. It’s the difference between candlelight and a ring light. And right now we need candlelight.”

    Blurred lips trend on actressGetty Images

    While blurred lips are having a moment in the United States, it’s certainly not a new look—especially if you ask women in France and South Korea. Makeup artist and Violette founder, Violette Serrat, notes that blurred lips have long been a beauty staple for French women. She referred to the look as “bouche mordue” (which means bitten lips in French) in a TikTok video in 2024. In South Korea, you’ll find countless lip stains that, when wiped off, leave a subtle gradient of color.

    The blurred lips that hit the red carpet recently aren't as effortless as they might appear. Makeup artists rely on a few techniques and tried-and-true products to achieve sultry, blurred lips that last from the carpet to the after-party.

    Blurred lips trend on actressGetty Images

    The key is a blurry, yet slightly over-drawn lip line and an undone gradient of color that is most pigmented in the middle and sheers out toward the lip line. To avoid dryness, hydrate the lips with balm before doing the rest of your makeup and wipe a bit of it off when you’re ready to create your blurred lip. Carillo recommends Maybelline Baby Lips for its long-lasting moisture and subtle tint. The easiest method for the blurred effect is to “apply your lip color in the center and work it outward [with the applicator],” says Carillo. “Press the lips together, but stop before it looks fully blended. If it looks perfect, you’ve gone too far.”

    Makeup artist Katie Jane Hughes likes to first minimize the natural contour of the lip by buffing a small amount of concealer over the lips with a brush. She then reestablishes the shape of the lips by applying a dark lip liner and blurring it out with a small brush. She blends the pigment over the Cupid’s bow rather than following the shape. “The more you blend, the better it will be,” she says in a TikTok video. She then applies a buttery matte lipstick in the center and smacks her lips to disperse the color outward. As an optional last step, you can (very) softly outline your lips again with lip liner for definition.

    If you’re a lip combo novice (or that all just sounds like too much work), thankfully, there are a handful of products made specifically to achieve a blurred-lip look in one swipe—no blending required. Violette_Fr Bisou Balm was created to replicate a feathery, just-been-kissed lip; Fwee Lip & Cheek Blurry Pudding Pot boasts a soft-focus finish when applied to the lips with your fingers; the Cloudtopia Cheek & Lip Blush Mousse is a pigmented mousse-like formula that’s airy to the touch and leaves the lips looking and feeling soft all day; and the Peripera Ink the Velvet Lip Tint is a K-beauty lip stain that gives you the cloud treatment with weightless, soft matte color that lasts all day.

    Next time you do a full face of makeup, but it feels a little lackluster, wipe off your gloss and throw on a blurred lip to add a natural yet sultry touch to your glam.

    Shop Blurred-Lip Essentials

    Violette_FR Bisou Balm Sheer Matte Lipstick in Bêtise white and gold twist tube of berry lipstick on light gray backgroundSave to wishlistSave to wishlist

    Violette_FR

    Bisou Balm Sheer Matte Lipstick in Bêtise

    $29

    Violette_FR

    Image may contain: Cosmetics, Lipstick, Electronics, Mobile Phone, and PhoneSave to wishlistSave to wishlist

    Rouge Allure Velvet Matte Lipstick

    $50

    Chanel

    Sunnies Face Fluffmatte Lipstick in Baked beige tube of matte terracotta lipstick on light gray backgroundSave to wishlistSave to wishlist

    Sunnies Face

    Sunnies Face Fluffmatte Lipstick in Baked

    $18

    Sunnies Face

    Image may contain: Face, Head, Person, and CosmeticsSave to wishlistSave to wishlist

    Cloudtopia Cheek and Lip Mousse

    $10 $8 (20% off)

    Amazon

    Fwee Lip&Cheek Blurry Pudding Pot in rose gold branded component on a light gray backgroundSave to wishlistSave to wishlist

    fwee

    Lip&Cheek Blurry Pudding Pot

    $20 $16 (20% off)

    Amazon

    Refy Blur Liner in Opal gray twist up lip liner on light gray backgroundSave to wishlistSave to wishlist

    Refy

    Blur Liner in Opal

    $24

    Sephora

    $24

    Refy

    Makeup By Mario Ultra Suede Sculpting Lip Pencil in Riche Mauve white and rose lip liner pencil on light gray backgroundSave to wishlistSave to wishlist

    Makeup by Mario

    Ultra Suede Sculpting Lip Pencil in Riche Mauve

    $26

    Sephora

    Image may contain: PenSave to wishlistSave to wishlist

    Sephora Collection Pro Lip Brush

    $18

    Sephora

  • Kim Kardashian’s Teased-Up Hair Is So Fran Fine—Watch the Video

    Kim Kardashian’s Teased-Up Hair Is So Fran Fine—Watch the Video

    Kim Kardashian appears at an event in a dress with a fur collar. She wears her hair pulled back and wears pink blush.Getty ImagesSave StorySave this storySave StorySave this story

    "She was working in a family boutique in Calabasas" doesn't have the same ring to it as “working in a bridal shop in Flushing, Queens," but Kim Kardashian's teased-up hairstyle would be right at home on a remake of the '90s classic sitcom The Nanny regardless.

    Fran Fine is an irreplaceable beauty icon, what with her voluminous, backcombed bouffants, headbands, and lipstick, and Kardashian absolutely channeled the titular nanny for her recent visit to sister Khloé's podcast Khloé in Wonderland. For the sisterly chat, Kardashian wore her hair pulled tightly back from her face with all the volume concentrated right at the crown of her head, similar to a ‘60s-style bouffant like those worn by Priscilla Presley back in the day and Lana del Rey in the 2010s. To really emphasize the sky-high volume, she wore a wide black leather headband placed just behind her hairline. The lengths were styled straight and worn long, flowing down to mid-back.

    We know Fran would be all about the hairstyle, but we also think she'd be a fan of Kardashian's halter top and fur coat combo too. (And we know Fran loved a headband; she often wore the hair accessory with her teased styles.) The Skims founder finished off her throwback glam look with a warm, soft brown eye, a pink cheek and lip, and her signature short pinky-white nails. Khloé, on the other hand, kept things short and sweet, styling her bob in loose waves.

    This isn't the first time Kardashian has flirted with a retro aesthetic. For the holidays, she went for a coquettish vibe by accenting her fluffy curls with a sweet ivory satin bow. Rumors of a The Nanny remake have quieted in recent years, but if they ever decide to make it happen, Kardashian should definitely make a cameo.

    Watch the interview below:

  • 10 Best Shampoos for Itchy Scalps That Offer Fast Relief

    10 Best Shampoos for Itchy Scalps That Offer Fast Relief

    Best Shampoos for Itchy Scalp A photo of a woman washing her hair in a showerPhotoAlto/Frederic Cirou/Getty ImagesSave StorySave this storySave StorySave this story

    If your scalp’s been bugging you with that all-day discomfort, the best shampoos for itchy scalps can offer a temporary respite while you figure out the cause—which can, more often than not, feel like a guessing game. “An itchy scalp can be triggered by various factors, like dandruff from an overgrowth of the yeast malassezia, or a sensitive scalp affected by eczema or contact dermatitis, which can stem from environmental allergens,” says Kseniya Kobets, MD, a board-certified dermatologist in New York City. “Psoriasis and product buildup from dry shampoo, oils, or treatments can also clog pores and throw off the scalp's microbiome, adding to the itch."

    Our Top Shampoos for Itchy Scalps

    • Best Overall: Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, $16
    • Best for Oily Scalps: Oribe Serene Scalp Oil Control Shampoo, $52
    • Best for Dry-Shampoo Users: Virtue Scalp Remedy Shampoo, $44
    • Best for Color-Treated Hair: Olaplex No. 4C Bond Maintenance Deep Clean Clarifying Shampoo, $32
    • Best Daily Shampoo: Kérastase Specifique Bain Divalent Shampoo, $46
    • Best for Flakes: Vichy Dercos Selenium Sulfide Anti-Dandruff Shampoo, $20
    • Best Clarifying Shampoo: Malibu C Un-Do-Goo Clarifying Shampoo, $18

    Fortunately, relief is just a wash away with the help of the right scalp treatments from our derms. We’ve gathered the shampoos that go beyond basic cleansing to calm irritation, eliminate flakes if you also have dandruff, and restore overall balance. These formulas, featuring gentle exfoliators to clear buildup and soothing hydrators, are packed with the ingredients your scalp needs to feel calm and happy again. "Shampoos with ingredients like zinc pyrithione, ketoconazole, aloe vera, salicylic acid, tea tree oil, and apple cider vinegar help soothe irritation, reduce inflammation, and tackle potential causes like dandruff or dryness," says Adam Mamelak, MD, a board-certified dermatologist based in Georgetown and Cedar Park, Texas. “Other beneficial ingredients include hydrating coconut oil, refreshing peppermint oil, and calming chamomile extract.”

    But don’t worry—we won’t leave you decoding ingredient lists for days. We’ve rounded up the best itch-fighting shampoos that put these hardworking ingredients to work, so you can finally get some relief.

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • What is the best shampoo for scalp itch?
    • How do I stop my scalp from itching?
    • Why is my scalp itchy but no dandruff?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Best Overall: Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole

    Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole in white and blue branded component on a light gray backgroundSave to wishlistSave to wishlist

    Nizoral

    Anti-Dandruff Shampoo with 1% Ketoconazole

    $16

    Amazon

    $16

    Walmart

    Why we love it: If you're all about immediate relief, Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole should be your go-to for soothing an itchy, irritated scalp. All the dermatologists we spoke with love this shampoo to treat conditions like seborrheic dermatitis—those stubborn, oily patches that result in yellow or white scales. "Ketoconazole, the main ingredient in Nizoral, is an antifungal agent with anti-inflammatory effects," says Dr. Mamelak. “It targets malassezia, a yeast that naturally lives on our skin but can lead to irritation for some people. By controlling this yeast, Nizoral not only calms the itch but also tackles the scaliness and oiliness that come with seborrheic dermatitis,” making a true hero for uncomfortable scalps, he says.

    Tester feedback from senior shopping director Shanna Shipin

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    "Eczema doesn't just plague my skin—it hits me with an intensely itchy(!!) and flaky scalp. Needing a gentle yet effective solution, my doctor long ago suggested I use Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, and it's helped me manage the snowy flakes of dandruff over the years. Nizoral has helped me tackle suspected fungal acne breakouts on my forehead, too. Those tiny acne bumps hate to see the blue shampoo coming.” —Shanna Shipin, senior shopping director

    More to know

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    • Key ingredient: 1% ketoconazole
    • Fragrance-free: yes
    • Who it’s for: people with irritated scalps and dandruff

    Best for Oily Scalps: Oribe Serene Scalp Oil Control Shampoo

    Serene Scalp Oil Control Shampoo purple bottleSave to wishlistSave to wishlist

    Oribe

    Serene Scalp Oil Control Shampoo

    $52

    Amazon

    $52

    Nordstrom

    $52

    Dermstore

    Why we love it: Oribe has perfected the art of endless good hair days with salon-quality products, and when it comes to soothing even the angriest, itchiest scalps, the Serene Scalp Oil Control Shampoo knows just what to do—especially if excess oil is the culprit for your itch. Too much oil can create the perfect Petri dish for buildup, sweat, dirt, and dead skin cells to make residence on your scalp, which only fuels irritation. This gem of a shampoo calms irritation, controls oil, and brings balance back to your scalp’s microbiome thanks to green marine algae and prebiotics. And, as per usual with Oribe’s products, it smells incredible.

    Tester feedback from social director Kassidy Silva

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    “Scalp bliss is the only way to describe the Oribe Serene Scalp Densifying Shampoo and Conditioner. Dealing with psoriasis coupled with postpartum hair loss, my current hair needs are two-fold: improving density and reducing irritation. Oribe is my daily go-to. I use a generous amount of shampoo through my roots and hit the ends with a nickel-size amount of conditioner, then let it sit on my hair for five minutes before giving it a thorough rinse. After each wash, my hair has a boost in volume, and there's a bit less hair down the drain.” —Kassidy Silva, social director

    More to know

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    • Key ingredients: marine algae, prebiotics, amino acids
    • Fragrance-free: no
    • Who it’s for: people with oily scalps

    Best for Dry-Shampoo Users: Virtue Scalp Remedy Shampoo

    Image may contain: Bottle, Lotion, Herbal, Herbs, Plant, and ShakerSave to wishlistSave to wishlist

    Virtue

    Scalp Remedy Shampoo

    $44 $31 (30% off)

    Amazon

    $44

    Nordstrom

    $44

    Dermstore

    Why we love it: Just when you think it’s impossible to have an oily scalp one day and a dry, itchy one the next (IYKYK), it turns out your scalp’s microbiome might be calling for a reset. Just like the rest of the skin on your body, your scalp has its own ecosystem of bacteria and fungi that help manage oil production, barrier function, and even how reactive you are to products. When that mix gets thrown off—say, from over-washing or too much dry shampoo—it can skew toward excess sebum, flakes, or irritation seemingly overnight. Virtue’s Scalp Remedy Shampoo helps restore balance with a gentle, fragrance-free formula. Salicylic acid clears away buildup and flakes, while the brand’s signature Alpha Keratin 60ku protein supports stronger hair right at the root. Calming plant extracts like rosemary, green tea, and rice protein keep things soothed and comfortable so your microbiome can chill out.

    Tester feedback from contributing commerce writer Christa Joanna Lee

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    "As a beauty writer, a buildup of dry shampoo and scalp oils is basically an occupational hazard, so I’m picky about what I use to keep things in check. Virtue’s Scalp Remedy Shampoo—and the corresponding conditioner you actually apply directly to your scalp (which surprised me, since I’ve always been trained to focus conditioner on mid-lengths)—left my hair feeling clean but never weighed down. After just a couple of washes, I noticed less itchiness and zero dandruff. I still rely on my prescription ketoconazole 2% shampoo in the winter when my dry scalp is insufferable, but this is my new go-to for the rest of the year.” —Christa Joanna Lee, contributing commerce writer

    More to know

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    • Key ingredients: Alpha Keratin 60ku, white willow bark extract, ziziphus joazeiro bark extract, rosemary leaf, green tea, rice protein
    • Fragrance-free: yes
    • Who it’s for: people with oily or dry scalps

    Best for Color-Treated Hair: Olaplex No. 4C Bond Maintenance Deep Clean Clarifying Shampoo

    Olaplex No. 4C Bond Maintenance Clarifying Shampoo in a branded bottle component on a light gray backgroundSave to wishlistSave to wishlist

    Olaplex

    No. 4C Bond Maintenance Clarifying Shampoo

    $32

    Amazon

    $32

    Nordstrom

    $32

    Dermstore

    Why we love it: An itchy scalp could be interfering with more than just your comfort; it might also be affecting your hair health. An unbalanced scalp can lead to inflammation, clogged follicles, and even breakage over time. Enter: Olaplex No. 4C Bond Maintenance Clarifying Shampoo, a sulfate-free formula that gently lifts away buildup from oil and styling products without stripping hair of its natural moisture. “It’s also a great shampoo for hard water buildup and also strengthening hair, enhancing shine, and delivering deep hydration,” says Anna Chacon, MD, a board-certified dermatologist in Miami, FL. Plus, it features Olaplex’s signature bond-building technology to reinforce hair at the core for a soothed scalp and stronger, shinier strands.

    Tester feedback from Silva

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    "Oils, topical solutions, creams, with scalp psoriasis keeping my hair healthy can feel like a full-time job. The Olaplex No. 4C Bond Maintenance Deep Clean Clarifying Shampoo and Conditioner are my solution to all the wear and tear I put on my hair. I use the duo once or twice a week to keep my hair long and strong." —Silva

    More to know

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    • Key ingredients: a patented bond builder (bis-aminopropyl diglycol dimaleate), hydrolyzed vegetable protein, citric acid
    • Fragrance-free: no
    • Who it’s for: people with dry, damaged hair

    Best Daily Shampoo: Kérastase Specifique Bain Divalent Shampoo

    Kérastase Specifique Bain Divalent Shampoo in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Kérastase

    Specifique Bain Divalent Shampoo

    $46

    Amazon

    $46

    Sephora

    Why we love it: If nothing can stop you from being a daily hair washer, then the least you can do is treat your scalp to a gentle cleanse. Kérastase’s Specifique Bain Divalent Shampoo uses amino acids to help rebalance sebum production and break up buildup without stripping—an important piece if itchiness stems from congestion or over-cleansing. Vitamin B6 then steps in to support the scalp barrier and defend against external aggressors (think pollution and sweat), which can worsen irritation and keep oil glands in overdrive. “Itch related to congestion often improves within a few washes, with steadier scalp comfort over time,” says Anetta Reszko, MD, a board-certified dermatologist based in New York City.

    More to know

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    • Key ingredients: amino acids, vitamin B6
    • Fragrance-free: yes
    • Who it’s for: people with excess oil

    Best for Dandruff: Vichy Dercos Selenium Sulfide Anti-Dandruff Shampoo

    Vichy Dercos Selenium Sulfide Anti-Dandruff Shampoo in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Vichy Laboratories

    Dercos Selenium Sulfide Anti-Dandruff Shampoo

    $20

    Amazon

    $20

    Dermstore

    $20

    Ulta Beauty

    Why we love it: Come for the cooling menthol sensation, stay for the refreshingly deep clean that sweeps away flakes as you lather. Vichy’s Dercos Selenium Sulfide Anti-Dandruff Shampoo doesn’t just mask irritation; it uses selenium sulfide to target yeast-related flaking and redness at the source, while salicylic acid helps loosen and lift existing scales so they rinse away more easily. Glycerin keeps the cleanse from feeling too harsh, and niacinamide supports overall scalp comfort as things rebalance. “Many people notice meaningful improvement of flakes and itchiness with this shampoo within the first few washes, with fewer flare-ups when used consistently,” says Dr. Reszko.

    More to know

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    • Key ingredients: selenium sulfide, salicylic acid, niacinamide, glycerin
    • Fragrance-free: no
    • Who it’s for: people with flakes or dandruff

    Best Clarifying Shampoo: Malibu C Un-Do-Goo Clarifying Shampoo

    Malibu C Un-Do-Goo Clarifying Shampoo in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Malibu C

    Un-Do-Goo Clarifying Shampoo

    $18

    Malibu C

    Why we love it: If dry shampoo and styling products are part of your daily routine, your scalp will feel better with an occasional reset. Malibu C Un-Do-Goo Clarifying Shampoo is formulated to break down stubborn residue that regular washes could miss. “Buildup-related itch often improves only after residue is removed, and this shampoo is designed to lift styling products, hard-water minerals, and environmental buildup from the scalp,” says Dr. Reszko. A strong surfactant system (including sodium olefin sulfonate) creates a thorough, sudsy lather that leaves the scalp feeling clean and not stripped. Because it’s such a powerful clarifier, it’s best saved for once or twice a month rather than daily use.

    More to know

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    • Key ingredient: surfactants (sodium olefin sulfonate)
    • Fragrance-free: no
    • Who it’s for: people with product buildup or a congested scalp

    Best for Damaged Hair: Briogeo Scalp Revival Dandruff Relief Charcoal Shampoo

    Briogeo Scalp Revival Dandruff Relief Charcoal Shampoo in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Briogeo

    Scalp Revival Dandruff Relief Charcoal Shampoo

    $42

    Nordstrom

    $42

    Sephora

    Why we love it: Charcoal…in your hair? But just like in skin care, it works like a magnet to draw out buildup and residue that cling to the scalp. Briogeo’s Scalp Revival Dandruff Relief Charcoal Shampoo pairs that with 3% salicylic and lactic acid to gently exfoliate while lifting excess oil and product gunk. “This formula gently cleanses while helping soothe itch and irritation, making it a good option for those balancing scalp concerns with fragile hair,” says Dr. Reszko. And while it’s fragrance-free, a touch of peppermint oil makes it smell great and feel refreshingly cool on the scalp.

    More to know

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    • Key ingredients: charcoal, salicylic acid, lactic acid, peppermint oil
    • Fragrance-free: yes
    • Who it’s for: people with fragile hair

    Best Fragrance-Free: Seen Shampoo

    SEEN Shampoo in branded bottle component on a light gray backgroundSave to wishlistSave to wishlist

    SEEN

    Shampoo

    $29

    Amazon

    $29

    Dermstore

    $29

    Ulta Beauty

    Why we love it: If your scalp is super itchy but you’re not dealing with dandruff or flakes, it’s a sign you need more hydration. Seen Shampoo uses gentle, skin-soothing ingredients like bisabolol to calm itchiness while thoroughly cleansing your hair. “It’s formulated with mild, non-irritating ingredients ideal for sensitive scalps, especially those with eczema tendencies,” says Dr. Kobets. Some fragrance-free formulas don't exactly feel luxurious, but this builds to a satisfying foam. "Despite its gentle formula, the shampoo lathers up nicely to remove dirt and oil, so your scalp feels fresh and clean,” says Dr. Kobets.

    More to know

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    • Key ingredients: hemisqualane, bisabolol, squalane
    • Fragrance-free: yes
    • Who it’s for: people with sensitive scalps

    Best for Scalp Psoriasis: Neutrogena T/Sal Therapeutic Shampoo

    Neutrogena T/Sal Therapeutic Shampoo branded bottle component on a light gray backgroundSave to wishlistSave to wishlist

    Neutrogena

    T/Sal Therapeutic Shampoo

    $9 $8 (11% off)

    Amazon

    $8

    Walmart

    Why we love it: Yes, the same exfoliating ingredient we trust and love in our skin care—salicylic acid—is also the star ingredient in the Neutrogena T/Sal Therapeutic Shampoo, designed to help manage dandruff, seborrheic dermatitis, and psoriasis. “Salicylic acid is a lipophilic beta hydroxy acid, meaning it can penetrate deeply into pores to remove excess oil. Its exfoliating properties also help shed dead skin cells from the scalp, reducing the itch and flakiness that come with these conditions,” says Brendan Camp, MD, a double board-certified dermatologist in the Tri-State Area. But hold onto your regular shampoo. “Focus this product directly on the roots and scalp, as it can dry out and strip natural oils from the rest of your hair,” advises Dr. Kobets. “For your lengths, use a second, regular shampoo to keep them hydrated and balanced.”

    More to know

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    • Key ingredient: 3% salicylic acid
    • Fragrance-free: yes
    • Who it’s for: people with thick or large flakes

    Best Drugstore: Selsun Blue 2-in-1 Antidandruff Shampoo & Conditioner

    Selsun Blue 2-in-1 Antidandruff Shampoo & Conditioner in branded bottle component on a light gray backgroundSave to wishlistSave to wishlist

    Selsun Blue

    2-in-1 Antidandruff Shampoo & Conditioner

    $9 $8 (11% off)

    Amazon

    $8

    Walmart

    Why we love it: Some shampoos that tackle dandruff and clarify the scalp can leave the rest of your hair feeling a bit dry. Selsun Blue 2-in-1 Antidandruff Shampoo & Conditioner, however, was designed to specifically hydrate while gently lifting away flakes. "It contains selenium sulfide, which combats the Malassezia yeast, helping to regulate skin cell turnover and balance oil production," says Dr. Mamelak. Plus, its cooling sensation brings instant relief to itching and irritation. With its built-in conditioning ingredients, this product lets you skip a step in the shower (score). But if your hair needs a little extra moisture, apply a separate conditioner just to the ends. This way, you keep the shampoo’s active ingredients working at full strength on your scalp. The only catch? It does have a slightly medicinal scent, but for an itch- and flake-free scalp at just $8, that’s a minor trade-off worth making.

    More to know

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    • Key ingredients: 1% selenium sulfide, pyrithione zinc, salicylic acid
    • Fragrance-free: no
    • Who it’s for: people with dry, itchy scalps and dandruff

    Frequently Asked Questions

    What is the best shampoo for scalp itch?

    If your scalp’s been feeling itchy and flaky, certain ingredients can bring you serious relief. Salicylic acid, a beta hydroxy acid, is a must-have because "it’s lipophilic, meaning it can penetrate deeply into pores to remove excess oil" and exfoliates dead skin cells, says Dr. Camp. Then there’s ketoconazole, an antifungal champion that "interferes with the formation of the fungal cell membrane," perfect for tackling scalp yeast that causes itch and flakes, he says. And don’t forget pyrithione zinc, which "inhibits the growth of malassezia yeast—a big culprit in dandruff,” he says.

    How do I stop my scalp from itching?

    A few lifestyle tweaks can make all the difference in stopping scalp itchiness (or preventing it before it even starts). Though your hair washing schedule can vary depending on your hair type and lifestyle, regular washing is key. "Listen to your scalp—when it gets oily and the volume decreases, then it’s time to wash it,” says Dr. Kobets.

    Keeping your scalp clean helps prevent buildup that can trigger itchiness. Proper conditioning also matters, especially for oily scalps. “Make sure to keep conditioner away from the roots, focusing instead on the ends to maintain hair volume,” she says. Weekly scalp exfoliation is another great habit to adopt. “Once a week, try a scalp scrub or a wash with salicylic acid or tea tree oil, followed by a gentler shampoo for the rest of your hair. If your scalp is dry, scalp treatments with oils like rosemary, peppermint, or grapeseed can help,” says Dr. Kobets.

    Beyond hair care, maintaining a balanced diet and managing stress are essential for scalp health. Hair follicles are "susceptible to stress and the hormone cortisol," so getting regular sleep and reducing stress can help keep itchiness at bay, she says. Gentle styling practices are also beneficial: Try to scale back on chemical treatments, reduce your use of hot tools, and refrain from tight hairstyles that tug on the scalp and cause it to get irritated. Finally, “keeping up with good hygiene and treating yourself to a regular scalp massage can boost circulation and create a healthier scalp environment overall,” says Dr. Kobets.

    Why is my scalp itchy but no dandruff?

    It’s possible that your scalp can be itchy without the presence of dandruff. “Dandruff is the term we use to describe the white and gray flaky skin that appears on the scalp, in the hair, and sometimes on our clothes. Not all conditions that cause itchy scalp are always associated with dandruff. Other conditions can also cause itchy scalp, including dry scalp, poor hygiene and overwashing, psoriasis, allergic reactions to hair dye and other exposures, fungal infections, and ringworm, as well as infestations such as lice. High stress, hormonal fluctuations, and underlying medical issues can also lead to an itchy scalp,” says Dr. Mamelak.

    Meet the experts

    • Brendan Camp, MD, a double board-certified dermatologist in dermatology and dermatopathology at MDCS Dermatology: Medical Dermatology & Cosmetic Surgery in the Tri-State Area
    • Anna Chacon, MD, a board-certified dermatologist based in Miami
    • Kseniya Kobets, MD, a board-certified dermatologist and Director of Cosmetic Dermatology at Montefiore-Einstein Advanced Care in NYC
    • Adam Mamelak, MD, a board-certified dermatologist at Westlake Dermatology in Georgetown and Cedar Park, Texas
    • Anetta Reszko, MD, a board-certified dermatologist based in New York City

    How we test and review products

    We always enlist a range of testers for our makeup vertical, but hair-care products and tools are another story. While there are certainly products that can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and needs, hair products are often created with specific consumers in mind. Many are created in order to address a concern (dandruff, breakage, brittleness) or to work most effectively for a specific hair type (4C curls, wavy hair, gray hair). You wouldn’t want to pick up a purple shampoo that’s only been reviewed by someone with, say, auburn hair, or a diffuser that’s never been tested by anyone with curls—right?

    For our review of the best bond repair treatments, we enlisted the help of multiple editors, writers, contributors, and hair experts—many of whom want shinier, healthier-looking hair. Testers considered performance across four primary categories: efficacy, texture and experience, fragrance, and packaging. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • 11 Best Shampoos and Conditioners for Dry Hair to Get Softer, Shinier Strands

    11 Best Shampoos and Conditioners for Dry Hair to Get Softer, Shinier Strands

    shampoos and conditioners for dry hair on red backgroundCollage: Paula Balondo; Source images: Courtesy of brands, Allure editorsSave StorySave this storySave StorySave this story

    Addressing and mending brittle strands requires lathering up with the best shampoos and conditioners for dry hair. After all, there are so many daily wear-and-tear factors that can leave your hair feeling drier than straw (cold weather, color treatments, and your heated hair tools are just a few of them), so give your strands some softening solace in the form of these in-shower duos.

    The key to these moisturizing shampoos and conditioners is in their formulations, which gently cleanse hair of product buildup (yet another root cause of dry hair) while smoothing it with a blend of hydrators and conditioning agents you might be familiar with—do vitamin E and coconut oil ring a bell? They're not hard to find, either; even drugstore shampoos deliver. Below, we're talking all things dry hair, including hairstylist tips on minimizing dryness and editor-approved shampoos and conditioners to enhance texture and shine.

    Our Top Shampoos and Conditioners for Dry Hair

    • Best Overall: K18 Damage Shield pH Protective Shampoo and Conditioner, $39 each
    • Best Softening: R+Co Bleu Essential Shampoo and Conditioner, $49 each
    • Best for Split Ends: Moroccanoil Hydrating Shampoo and Conditioner, $60
    • Best for Frizz: Davines Love Smoothing Shampoo ($37) and Conditioner ($42)
    • Best for Breakage: Nécessaire The Shampoo and The Conditioner, $30 each
    • Best for Flaky Scalps: CosRx Peptide 132 Hair Bonding Shampoo and Hair Bonding Treatment, $23 each
    • Best for Curly Hair: Curlsmith Frizz Control Cleanser ($26) and Conditioner ($27)

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • What causes dry hair?
    • How can I minimize dry hair?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Best Overall: K18 Damage Shield pH Protective Shampoo and Conditioner

    shampoo and conditioner in branded blue and white bottles on light gray background with red and white 2024 allure best of beauty sealSave to wishlistSave to wishlist

    K18

    Damage Shield pH Protective Shampoo and Conditioner

    $39

    Amazon (Shampoo)

    $39

    Amazon (Conditioner)

    Why it's worth it: Allure editors and pro hairstylists alike are fans of K18’s Damage Shield pH Protective Shampoo and Conditioner, which won a 2024 Best of Beauty Award. Los Angeles-based hairstylist Clayton Hawkins and New York City-based hair colorist Kimberly Ruszczyk call out the brand’s proprietary peptide, K18, which works at a molecular level to support bond maintenance and reduce protein loss, while leaving strands with a softer texture and more vibrant shine. “It strengthens and repairs dry, damaged hair from the inside out, leaving it healthier, smoother, and more manageable without weighing it down,” says Hawkins.

    Selfie of Social director Kassidy Silva before applying the K18 Damage Shield pH Protective Shampoo and Conditioner

    Allure social media director Kassidy Silva before using the K18 Damage Shield pH Protective Shampoo and Conditioner

    Kassidy SilvaSelfie of Social director Kassidy Silva after applying the K18 Damage Shield pH Protective Shampoo and Conditioner

    Silva after using the K18 Damage Shield pH Protective Shampoo and Conditioner

    Kassidy Silva

    Tester feedback from social media director Kassidy Silva

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    “I use half a dozen hair products on a weekly basis; dry shampoo, hairspray, gel, you name it. To give my hair a reset, I use the K18 shampoo and conditioner once a week and like to keep the shampoo on for at least five minutes to really cleanse my scalp before moving on to the conditioner.” —Kassidy Silva, social director

    More to know

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    • Key shampoo ingredients: K18 (peptide), plant-derived surfactants (sodium C14-16 olefin sulfonate, cocamidopropyl betaine, sodium methyl 2-sulfolaurate, sodium lauryl sulfoacetate)
    • Key conditioner ingredients: K18, ceramides, polysaccharide
    • Scent: citrus
    • Sulfate-free: yes

    Best for Fine Hair: R+Co Bleu Essential Shampoo + Conditioner

    R+Co Bleu Essential Shampoo + Conditioner in branded components on a light gray backgroundSave to wishlistSave to wishlist

    R+Co

    Bleu Essential Shampoo + Conditioner

    $49

    Amazon (Shampoo)

    $49

    Amazon (Conditioner)

    Why it’s worth it: Body, bounce, and softness are exactly what you get with R+Co’s Essential Shampoo and Conditioner. The duo gently cleanses and nourishes with coconut and olive oils, while sea buckthorn oil helps prevent breakage, and saffron works to block humidity and tame frizz. Cucumber water seals in hydration for hair that feels soft and healthy, but never looks flat. It’s a universally flattering pair that works across hair types and textures—and leaves strands looking glossy, full, and straight out of a hair commercial.

    Allure senior news editor Nicola DallAsen before using the RCo Bleu Essential Shampoo Conditioner Set

    Allure senior news editor Nicola Dall’Asen before using the R+Co Bleu Essential Shampoo + Conditioner Set

    Nicola Dall'AsenDallAsen after using the RCo Bleu Essential Shampoo Conditioner Set

    Dall’Asen after using the R+Co Bleu Essential Shampoo + Conditioner Set

    Nicola Dall'Asen

    Tester feedback from senior news editor Nicola Dall’Asen

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    “I have what might be one of the most frustrating genetic hair combinations to exist: naturally dry and finer than your celebrity crush. It makes looking for shampoos and conditioners challenging—I need formulas that provide a hefty dose of moisture but with a feather-light touch, lest my hair be instantly weighed down or my roots become perpetually greasy. When my hairstylist started using R+Co Bleu's Essential shampoo and conditioner during my appointments a year or so ago, I realized I'd found my solution. After using these in tandem with a couple of other lightweight styling products, my hair has far fewer flyaways and no tangles. And with a blow-dryer, I'm able to achieve what is probably the most voluminous hair of my life. Part of the key is to always shampoo twice, making sure to work the suds directly onto the scalp (parting the hair into sections makes this easier). When I condition, I use a wide-tooth comb to (very gently!) distribute the product evenly.” —Nicola Dall’Asen, senior news editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key shampoo ingredients: coconut oil, sea buckthorn oil, saffron, cucumber water
    • Key conditioner ingredients: olive oil, sea buckthorn oil, saffron, cucumber water
    • Scent: bergamot, coconut water, limoncello
    • Sulfate-free: yes

    Best for Split Ends: Moroccanoil Hydrating Shampoo and Conditioner

    Moroccanoil Hydrating Shampoo and Conditioner in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Moroccanoil

    Hydrating Shampoo and Conditioner

    $60

    Amazon (Duo)

    $56

    Dermstore (Duo)

    Why it's worth it: Welcome to argan oil 101: "Argan oil is unique in its composition, offering high amounts of oleic and linoleic acids, which makes it extremely rich and moisturizing," says cosmetic chemist Krupa Koestline. Got it? Good, because now you know why Moroccanoil's Hydrating Shampoo and Conditioner—which bills argan oil as a top ingredient—is a dryness-diminishing dream. Toss in a dash of scalp-soothing algae and emollient vitamin E, and you've got yourself the ultimate shower duo for softer, shinier hair.

    Allure contributing commerce writer Christa Joanna Lee before using the Moroccanoil Hydrating Shampoo and Conditioner Set

    Allure contributing commerce writer Christa Joanna Lee before using the Moroccanoil Hydrating Shampoo and Conditioner Set

    Christa Joanna LeeLee after using the Moroccanoil Hydrating Shampoo and Conditioner Set

    Lee after using the Moroccanoil Hydrating Shampoo and Conditioner Set

    Christa Joanna Lee

    Tester feedback from contributing commerce writer Christa Joanna Lee

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    “So, I only cut my hair twice a year—zero trims in between—so things can get unruly. After a few months, my ends are basically crunchy from being dry. Because of that, I really depend on my in-shower routine to set my hair up for success, and this duo made everything feel instantly softer and silkier. I’m extremely particular about conditioner, and this one has a great slip and a medium-thick texture that coats my hair without immediately slipping off. Scent-wise, I usually lean floral with my hair products, but this woodier vibe was a nice departure. It comes on strong at first, but doesn’t linger.” —Christa Joanna Lee, contributing commerce writer

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key shampoo ingredients: argan oil, algae, vitamin A, vitamin E
    • Key conditioner ingredients: argan oil, algae, vitamin A
    • Scent: spicy amber, sweet florals, musk
    • Sulfate-free: yes

    Best for Frizz: Davines Love Shampoo and Conditioner

    Davines Love Smoothing Shampoo & Conditioner in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Davines

    Love Smoothing Shampoo & Conditioner

    $37

    Amazon (Shampoo)

    $42

    Amazon (Conditioner)

    Why it's worth it: Davines’ Love Shampoo and Conditioner might feel a little heavy for fine strands, but thicker hair textures will revel in its creamy, ultra-conditioning formula. It delivers all the cleansing power you expect from a shampoo while going a step further with rich hydration that keeps frizz at bay. The key ingredient? Minuta olive extract, packed with fatty acids and vitamins, boosts shine, elasticity, and leaves behind a soft, touchable feel.

    Allure commerce writer Lily Wohlner before using the Davines Love Shampoo and Conditioner Set

    Allure commerce writer Lily Wohlner before using the Davines Love Shampoo and Conditioner Set

    Lily WohlnerWohlner after using the Davines Love Shampoo and Conditioner Set

    Wohlner after using the Davines Love Shampoo and Conditioner Set

    Lily Wohlner

    Tester feedback from commerce writer Lily Wohlner

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    “I have thick, frizzy hair, so finding a shampoo and conditioner combo that actually tames it hasn’t been easy. What first drew me to Davines was the scent—this one smells like fresh, clean laundry in the best way—but what’s kept me a loyal fan is the way it leaves my hair silky and smooth after every wash. Especially when I blow it out, my hair looks glossy, soft, and effortlessly polished.”—Lily Wohlner, commerce writer

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key shampoo ingredients: minuta olive extract, glycerin
    • Key conditioner ingredients: minuta olive extract, glycerin
    • Scent: orange blossom, pink grapefruit, florals, musk
    • Sulfate-free: yes

    Best for Scalp Irritation: Nécessaire The Shampoo and The Conditioner

    Nécessaire The Shampoo and The Conditioner on a grey backgroundSave to wishlistSave to wishlist

    Necessaire

    The Shampoo and The Conditioner

    $30

    Amazon (Shampoo)

    $30

    Amazon (Conditioner)

    Why it's worth it: If you’re dealing with a sensitive scalp, you’re in luck: Nécessaire’s Best of Beauty-winning The Shampoo and Conditioner are approved by the National Eczema Association and keep things refreshingly simple with a minimalist, fragrance-free, and sulfate-free formula. Both are packed with skin-care staples like hyaluronic acid and niacinamide to hydrate, calm, and strengthen the scalp while reducing breakage—all without weighing hair down.

    The Shampoo also features ApiScalp, a celery seed-derived ingredient that helps address dandruff, itchiness, dryness, and oiliness by keeping the scalp balanced and moisturized. The result is a gentle cleanse, followed by a conditioner that smooths and softens dry ends with a silky (never greasy) finish.

    Selfie of Deanna Pai before applying the Ncessaire The Shampoo and The Conditioner

    Allure contributing editor Deanna Pai after using the Nécessaire The Shampoo and The Conditioner

    Deanna PaiSelfie of Deanna Pai after applying the Ncessaire The Shampoo and The Conditioner

    Pai after using the Nécessaire The Shampoo and The Conditioner

    Deanna Pai

    Tester feedback from contributing commerce editor Deanna Pai

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    “This shampoo and conditioner hit it out of the park for both my scalp and my hair. For one, they're among the few formulas that don't dry out my scalp and cause flakes. The same goes for my hair: Together, they leave it soft, shiny, and clean, but never straw-like—which is especially noteworthy since I'm a daily hair-washer.” —Deanna Pai, contributing commerce editor

    More to know

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    • Key shampoo ingredients: hyaluronic acid, aloe, niacinamide, celery extract, avocado oil
    • Key conditioner ingredients: hyaluronic acid, coconut oil, avocado oil, aloe, niacinamide, ceramides
    • Scent: fragrance-free
    • Sulfate-free: yes

    Best for Flaky Scalps: CosRx Peptide 132 Hair Bonding Shampoo and Hair Bonding Treatment

    Cosrx Peptide 132 Hair Bonding Shampoo and Hair Bonding Treatment in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Cosrx

    Peptide 132 Hair Bonding Shampoo and Hair Bonding Treatment

    $23 $20 (13% off)

    Amazon (Shampoo)

    $23 $20 (13% off)

    Amazon (Treatment)

    Why it's worth it: Whether you’ve been dealing with flakes forever or just pushed wash day one too many times (we’ve all been there), CosRx’s Peptide 132 Hair Bonding Shampoo and Hair Bonding Treatment (this acts like a conditioner and hair treatment in one) are the ultimate reset for your scalp and strands. Packed with strengthening peptides, this power duo repairs damage, melts away buildup, and leaves hair feeling silky and weightless. The pH-balanced formulas also soothe and hydrate your scalp with a calming blend of niacinamide and panthenol, so itchiness and irritation are officially canceled. The result? Clean, soft, ridiculously refreshed hair that feels brand new, sans any itchiness or irritation.

    Han before applying the Peptide132 Hair Care Set

    Allure commerce editor Sarah Han before using the CosRx Peptide 132 Hair Bonding Shampoo and Conditioner

    Sarah HanHan after applying the Peptide132 Hair Care Set

    Han after using the CosRx Peptide 132 Hair Bonding Shampoo and Conditioner

    Sarah Han

    Tester feedback from commerce editor Sarah Han

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    "I gave my initial samples to our shopping director, Shanna Shipin (simply because I have too much hair care to go through!), and she ended up loving them—so, of course, I had to give them a real shot. The Peptide 132 Ultra Perfect Hair Bonding Shampoo deep-cleansed my scalp without being as harsh as other “typical” clarifying shampoos, and left it feeling really gosh-darn soothed, rather than stripped. It was the ultimate test, as my scalp gets greasy pretty quickly and I hadn't washed my hair in over a week, so I think the zinc PCA did a great job minimizing sebum and irritation." —Sarah Han, commerce editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key shampoo ingredients: peptides, zinc PCA, caffeine, niacinamide, panthenol
    • Key conditioner ingredients: peptides, collagen, amino acids, biotin, niacinamide
    • Scent: light, clean, floral
    • Sulfate-free: yes

    Best for Curly Hair: Curlsmith Frizz Control Cleanser and Duo Conditioner

    Curlsmith Frizz Control Cleanser and Duo Conditioner on a grey backgroundSave to wishlistSave to wishlist

    Curlsmith

    Frizz Control Cleanser and Duo Conditioner

    $26

    Amazon (Shampoo)

    $27

    Amazon (Conditioner)

    Why it's worth it: Curly hair needs extra moisture, since its shape makes it harder for natural oils to travel down the hair shaft—leaving mid-lengths and ends prone to dryness. Add in higher porosity (meaning curls soak up moisture fast but lose it just as quickly) and you’ve got a recipe for frizz. Enter Curlsmith’s Frizz Control Cleanser and Duo Conditioner, an Allure Best of Beauty Award-winning pair. They’re designed to hydrate, define, and help curls actually hold onto moisture from root to tip with coconut butter, sunflower seed oil, and argan oil. Pro tip: If your hair can handle it (aka it doesn't get greasy easily), use the conditioner as a leave-in for extra smoothness.

    Selfie of Bianca Richards before applying the Curlsmith Frizz Control Cleanser and Duo Conditioner

    Allure social media manager Bianca Richards before using the Curlsmith Frizz Control Cleanser and Duo Conditioner

    Bianca RichardsSelfie of Bianca Richards after applying the Curlsmith Frizz Control Cleanser and Duo Conditioner

    Richards after using the Curlsmith Frizz Control Cleanser and Duo Conditioner

    Bianca Richards

    Tester feedback from social media manager Bianca Richards

    AccordionItemContainerButtonLargeChevron

    "I thoroughly enjoy how this dynamic curl duo helped whip my curls into shape and tame them without adding additional product after washing out a blowout. The scent is super tropical with notes of milky mango, creamy coconut, and sweet papaya, which all remind me of visits to Puerto Rico." —Bianca Richards, social media manager

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key shampoo ingredients: coconut butter, sunflower seed oil, argan oil, cocamidopropyl betaine
    • Key conditioner ingredients: coconut butter, sunflower seed oil, argan oil
    • Scent: mango, coconut, papaya

    Best for Heat Damage: Beekman 1802 Milk Therapy Peptide Shampoo and Conditioner Set

    Beekman 1802 Milk Therapy Peptide Shampoo and Conditioner on a light gray backgroundSave to wishlistSave to wishlist

    Beekman 1802

    Milk Therapy Peptide Shampoo and Conditioner Set

    $64

    Beekman 1802 (Duo)

    Why it's worth it: If you’ve gone a little too hard with your heat tools, don’t panic—Beekman 1802’s The Milk Therapy Peptide Shampoo and Conditioner Set has you covered. Like the rest of the brand’s lineup, this duo harnesses the power of goat milk—packed with lactic acid, minerals, and vitamins—to gently exfoliate, hydrate parched strands, and smooth away frizz. Rosemary extract helps calm irritation, while peptides and hydrolyzed collagen work overtime to strengthen, repair, and boost shine. After just one wash, frazzled hair feels soft, bouncy, and full of life.

    A selfie of Allure senior commerce editor Sarah Felbin before washing her hair with the Beekman 1802 Milk Therapy...

    Allure senior commerce editor Sarah Felbin before using the Beekman 1802 Milk Therapy Peptide Shampoo and Conditioner Set

    Sarah FelbinA selfie of Allure senior commerce editor Sarah Felbin after washing her hair with the Beekman 1802 Milk Therapy Peptide...

    Felbin after using the Beekman 1802 Milk Therapy Peptide Shampoo and Conditioner Set

    Sarah Felbin

    Tester feedback from senior commerce editor Sarah Felbin

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    “I have super-thick, frizzy hair that can be tough to tame (and I'm not doing my split ends any favors with my regular at-home blowouts). This shampoo and conditioner is like a total reset—every time I use it, my hair looks noticeably shinier and feels so much softer. The shampoo lathers up satisfyingly and leaves my hair and scalp feeling squeaky clean. And the conditioner is highly moisturizing—I notice a difference the minute I wash it out, and the results are even clearer after I dry and style my hair. Plus, both smell amazing (fresh but also floral, thanks to bergamot and bamboo). I'll definitely be repurchasing these!” —Sarah Felbin, senior commerce editor

    More to know

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    • Key shampoo ingredients: Brazilian flex peptide bond, rosemary extract, goat milk, collagen
    • Key conditioner ingredients: Brazilian flex peptide bond, rosemary extract, goat milk, collagen
    • Scent: honeydew, mandarin

    Best Sulfate-Free: Squigs Gooseberry Delight Hydrating Shampoo and Conditioner

    Save to wishlistSave to wishlist

    Squigs

    Gooseberry Delight Hydrating Shampoo and Conditioner

    $56 $50 (11% off)

    Amazon (Duo)

    Why it's worth it: A 2025 Best of Beauty Award-winning duo, the Squigs Gooseberry Delight Hydrating Shampoo and Conditioner deliver serious moisture à la the brand’s ShineShield Complex, which features a blend of vitamin C-rich amla and moringa oils as well as strengthening red algae extract. The shampoo uses gentle, coconut-derived surfactants to cleanse (no sulfates here), so hair feels clean, not stripped. Next, the conditioner offers lightweight hydration from the aforementioned complex, smoothing each strand without weighing it down or leaving a greasy residue. The payoff? Hair that stays silky, detangled, and glossy for days—think full, bouncy, blowout-level shine, no salon visit required.

    Allure senior beauty editor Jesa Marie Calaor before using the Squigs Gooseberry Delight Hydrating Shampoo and...

    Allure senior beauty editor Jesa Marie Calaor before using the Squigs Gooseberry Delight Hydrating Shampoo and Conditioner Set

    Jesa Marie CalaorCalaor after using the Squigs Gooseberry Delight Hydrating Shampoo and Conditioner Set

    Calaor after using the Squigs Gooseberry Delight Hydrating Shampoo and Conditioner Set

    Jesa Marie Calaor

    Tester feedback from senior beauty editor Jesa Marie Calaor

    AccordionItemContainerButtonLargeChevron

    “Between frequent heat-styling and the harsh temperatures of a New York City winter, my hair has been feeling crispy and fragile at the ends. A squeeze of each of these bottles helps restore softness and bounce. The shampoo is emollient, creating a rich lather as I work it from my scalp to my ends. The conditioner is thick yet easy to distribute through my extra-long strands. And I love the scent, which is subtly citrusy and bright.” —Jesa Marie Calaor, senior beauty editor

    More to know

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    • Key shampoo ingredients: amla extract, aloe extract, moringa oil, red algae extract, neem oil, tulsi extract
    • Key conditioner ingredients: amla extract, aloe extract, moringa oil, red algae extract, neem oil, tulsi extract, kokum butter
    • Scent: fresh, natural

    More shampoos and conditioners for dry hair we love:

    Best for Deep Moisture: Amika Hydro Rush Intense Moisture Shampoo and Conditioner

    Amika Hydro Rush Intense Moisture Shampoo and Conditioner on a grey backgroundSave to wishlistSave to wishlist

    amika

    Hydro Rush Intense Moisture Shampoo and Conditioner

    $27

    Amazon (Shampoo)

    $28

    Amazon (Conditioner)

    Why it’s worth it: Sometimes products that promise deep moisture can leave your hair feeling heavy or flat, but Amika Hydro Rush Intense Moisture Shampoo and Conditioner strike the right balance. “They’re packed full of plant-based oils, blue algae, hyaluronic acid, and coconut water to hydrate, protect, and lock moisture in,” says Cody Renegar, a Los Angeles-based hairstylist. The shampoo gently cleanses without stripping, while the conditioner deeply nourishes and detangles, leaving dry, coarse hair soft, smooth, and manageable for up to several days before your next wash. However, “if your hair is on the thinner or finer side, the rich, hydrating ingredients in this pair might feel a bit heavy,” says Renegar. “That’s something to keep in mind with any ultra-moisturizing formula.”

    If you’re looking for a more intensive treatment, opt for the Amika Hydro Rush Intense Moisture Mask, a deep conditioner that offers an even deeper boost of hydration in as little as five minutes. Ohio- and New York City-based hairstylist Mia Santiago swears by it for even the most desperate 'dos. "This one is great for heat-damaged or overly processed hair," she previously told Allure.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key shampoo ingredients: squalane, hyaluronic acid, coconut water
    • Key conditioner ingredients: squalane, hyaluronic acid, coconut water
    • Scent: sea buckthorn and coconut

    Best Gentle: Bumble & Bumble Gentle Shampoo and Super Rich Conditioner

    Bumble & Bumble Gentle Shampoo and Super Rich Conditioner in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Bumble and Bumble

    Gentle Shampoo and Super Rich Conditioner

    $72 $71 (1% off)

    Amazon (Duo)

    Why it’s worth it: When it comes to dry hair, New York City-based hairstylist Marcos Diaz always “gravitates towards shampoo and conditioner duos that cleanse gently while delivering real hydration and softness without weighing the hair down.” If you like to wash your hair a lot (we get it, it feels good!), his top pick for frequent use that won’t strip the hair is Bumble & Bumble’s Gentle Shampoo paired with its Super Rich Conditioner. “This duo is ideal for hair that feels dry from frequent styling and environmental stressors,” he says. Thanks to avocado oil and glycerin in both formulas, it cleanses without removing essential moisture, while the conditioner adds slip, and shine for soft, manageable hair that’s full of movement.

    More to know

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    • Key shampoo ingredients: avocado oil, glycerin
    • Key conditioner ingredients: avocado oil, glycerin
    • Scent: bergamot, musk, sandalwood

    Frequently Asked Questions

    What causes dry hair?

    Dry hair is caused by a lack of moisture, which can be attributed to a long laundry list of factors, says Hawkins. Our delicate strands are exposed to a lot, including harsh chemical treatments and environmental stressors like cold weather and dry heat inside your home or office, according to Ruszczyk. "Frequent washing or using products that strip moisture can deplete the scalp's natural oils," adds Lordet. According to all three experts, your hairstyling tools can also cause dryness. "Heat-styling tools, like flatirons and blow-dryers, can damage the hair cuticle, leading to moisture loss," says Hawkins.

    How can I minimize dry hair?

    Both Lordet and Hawkins agree that incorporating hair treatments and products with moisture-replenishing ingredients is key to enhancing the look and feel of your hair. "Look for ingredients that hydrate and restore moisture balance like argan oil, coconut oil, aloe vera, glycerin, panthenol, and honey to help restore moisture, reduce frizz, and keep hair looking healthy and shiny," says Lordet. Hawkins is also a fan of shea butter, which he calls "incredibly moisturizing and helps to smooth frizzy, brittle hair."

    Meet the experts

    • Clayton Hawkins, a Los Angeles-based hairstylist
    • Cody Renegar, a Los Angeles-based hairstylist
    • Kimberly Ruszczyk, a New York City-based colorist
    • Marcos Diaz, a New York City-based hairstylist

    How we test and review products

    We always enlist a range of testers for our makeup vertical, but hair-care products and tools are another story. While there are certainly products that can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and needs, hair products are often created with specific consumers in mind. Many are created in order to address a concern (dandruff, breakage, brittleness) or to work most effectively for a specific hair type (4C curls, wavy hair, gray hair). You wouldn't want to pick up a purple shampoo that's only been reviewed by someone with, say, auburn hair, or a diffuser that's never been tested by anyone with curls—right?

    For our review of the best shampoos and conditioners for dry hair, we enlisted the help of multiple editors, writers, contributors, hairstylists, and colorists. Testers considered performance across four primary categories: efficacy, texture and experience, fragrance, and packaging. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • 7 Best Face Oils for Mature Skin to Target Dryness and Wrinkles

    7 Best Face Oils for Mature Skin to Target Dryness and Wrinkles

    Image contains a model applying a face oil on bare skin.Credit: Vanessa GrandaSave StorySave this storySave StorySave this story

    When you’re looking for the best face oils for mature skin, you’re probably not trying to recreate a disco-ball sheen so much as seeking moisture that actually sinks in and sticks around. Mature complexions are famously thirsty, and there are real biological reasons behind this: “As we age, our skin becomes drier for many reasons,” says Kate Viola, MD, a board-certified dermatologist based in Sparks, Maryland. “A decrease in estrogen production, reduction in sebum, slower cell turnover, and thinning of the skin layers all play a significant role in decreasing moisture retention.”

    Translation: As the dermal layer ages, it gradually loses collagen, elastin, and hyaluronic acid, making it that much harder for the skin to stay plump, hydrated, and radiant. That goes even if you’ve had oily or combination skin for most of your life.

    Our Top Face Oils for Mature Skin

    • Best Overall: Biossance 100% Sugarcane Squalane Oil, $34
    • Best for Sensitive Skin: Sunday Riley Luna Sleeping Night Oil, $105
    • Best Retinol: 111Skin Black Diamond Retinol Oil, $260
    • Best Budget: Good Molecules Pure Cold-Pressed Rosehip Seed Oil, $10
    • Best for Nighttime: Kiehl's Since 1851 Midnight Recovery Concentrate Moisturizing Face Oil Serum, $140
    • Best for Daytime Haruharu Wonder Black Rice Facial Oil, $15
    • Best for Dark Spots: Ranavat Brightening Saffron Serum, $135

    The good news? This is where face oils shine (just not in the greasy way you might be imagining). According to Dr. Viola, they act as emollients that “lock in moisture and may also have occlusive properties,” which helps support the skin barrier and, over time, can make fine lines look softer because the skin becomes more supple. Ingredient choice matters, too. Lightweight oils like jojoba and squalane suit sensitive or irritation-prone skin, while slightly richer picks like rosehip or evening primrose can deeply nourish very dry, mature complexions. Ahead are our dermatologists’ and editors’ top picks.

    Frequently Asked Questions

    • Can face oils actually reduce the appearance of wrinkles and fine lines?
    • What ingredients should I look for in a face oil for mature skin?
    • Will face oils cause breakouts?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Best Overall: Biossance 100% Sugarcane Squalane Oil

    Biossance 100% Sugarcane Squalane Oil in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Biossance

    100% Sugarcane Squalane Oil

    $34

    Amazon

    $34

    Sephora

    Why it's worth it: Ingredient lists don’t get any simpler than this. Biossance’s 100% Sugarcane Squalane Oil is literally just squalane—no fillers, fragrance, or extras—which is part of why dermatologists love it. “Squalane closely mimics the skin’s natural oils and is very well tolerated, even by those with sensitive or thinning skin,” says Mona Foad, MD, a board-certified dermatologist based in Cincinnati. Dr. Viola points out that the brand sources its squalane from sugarcane, making it vegan and more ethically produced than traditional shark-derived squalane. “It helps restore moisture, improve elasticity, and reduce dryness without clogging pores. The texture is lightweight, absorbs quickly, and works well layered over serums or moisturizers.” P.S. If you have reactive skin, it’s also accepted by the National Eczema Association, meaning it meets criteria for being gentle, non-irritating, and suitable for compromised or reactive skin.

    More to know

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    • Key ingredient: squalane
    • Fragrance-free: yes

    Best for Sensitive Skin: Sunday Riley Luna Sleeping Night Oil

    Sunday Riley Luna Sleeping Retinoid Night Oil in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Sunday Riley

    Luna Sleeping Night Oil

    $105

    Amazon

    $105

    Nordstrom

    $105

    Dermstore

    Why it's worth it: Sunday Riley isn’t one of those brands that churns out a new launch every week just to chase trends. So when they do release something, it tends to become a beauty-editor favorite—and Luna Sleeping Night Oil has been a staple on our vanities for years. The formula leans on a retinoid ester, a milder cousin in the retinoid family that converts into retinoic acid through several metabolic steps. That slower conversion, plus the fact that esters are oil-soluble, makes them gentler than traditional retinol and far more tolerable than prescription-strength tretinoin, delivering benefits with less peeling and sting. It helps soften “fine lines, even out tone, and improve overall skin clarity without harshness,” says Dr. Foad. Blue tansy and chamomile keep redness in check, while chia and blackberry seed oils cushion skin so you wake up smooth, not flaky.

    More to know

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    • Key ingredients: retinoid ester, blue tansy, German chamomile oil, avocado seed oil
    • Fragrance-free: yes

    Best Retinol: 111Skin Black Diamond Retinol Oil

    111Skin Black Diamond Retinol Oil in branded component on a light gray backgroundSave to wishlistSave to wishlist

    111Skin

    Black Diamond Retinol Oil

    $260

    Amazon

    $260

    Nordstrom

    $260

    Revolve

    Why it's worth it: They say diamonds are a girl’s best friend, and after trying 111Skin’s Black Diamond Retinol Oil, we get it (though we’ll admit the diamond part here is mostly for a sparkly effect). The real action in this formula comes from 1% pure retinol—a relatively high strength for over the counter—paired with hydroxypinacolone retinoate, a gentler retinoid ester. Together, they help soften fine lines, speed up cell turnover, and brighten dull areas that tend to show up with age. Because retinoids can be drying, the formula is buffered with nourishing oils like squalane, olive, sunflower, linseed, rice bran, coconut, and grape seed to support the skin barrier. “A little goes a long way—using just two or three drops a night can visibly reduce wrinkles,” says Cheryl Karcher, MD, a board-certified dermatologist based in New York City, who adds that sunscreen is essential since skin becomes more sensitive with retinol.

    More to know

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    • Key ingredients: 1% retinol, retinoid ester, squalane, olive, sunflower, linseed, rice bran, coconut, and grape seed oils
    • Fragrance-free: no

    Best Budget: Good Molecules Pure Cold-Pressed Rosehip Seed Oil

    Good Molecules Pure Cold-Pressed Rosehip Seed Oil in branded dropper component on a light gray backgroundSave to wishlistSave to wishlist

    Good Molecules

    Pure Cold-Pressed Rosehip Seed Oil

    $10

    Amazon

    $10

    Ulta Beauty

    Why it's worth it: Many plant oils are extracted with heat or solvents, which can degrade delicate fatty acids and antioxidants in the process. Cold-pressing avoids that, so more of the good stuff survives. In Good Molecules’ Pure Cold-Pressed Rosehip Seed Oil, that “good stuff” includes rosehip oil rich in omega-3 and omega-6 essential fatty acids to help replenish the lipids that dry or mature skin tends to lose, plus pro-vitamin A (a precursor to vitamin A). Because the skin has to convert that precursor step by step before it becomes active vitamin A, you get gentle smoothing and mild resurfacing benefits without the abrupt flaking or redness associated with stronger retinoids. “It helps restore hydration and improve texture, and it absorbs well overnight so dry or flaky skin feels smooth and plump by morning,” says Whitney Hovenic, MD, a board-certified dermatologist based in Reno, Nevada.

    More to know

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    • Key ingredients: Chilean rosa rubiginosa (rosehip) seed oil
    • Fragrance-free: yes

    Best for Nighttime: Kiehl's Since 1851 Midnight Recovery Concentrate Moisturizing Face Oil Serum

    Kiehl's Since 1851 Midnight Recovery Concentrate Moisturizing Face Oil Serum in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Kiehl's

    Midnight Recovery Concentrate Moisturizing Face Oil Serum

    $140

    Amazon

    $140

    Nordstrom

    $140

    Ulta Beauty

    Why it's worth it: Kiehl’s Since 1851 Midnight Recovery Concentrate Moisturizing Face Oil Serum is here to make your nighttime skin-care routine feel a little more like self-care—and a lot more effective. The formula blends squalane, jojoba, and sunflower seed oils to soften dry patches and support elasticity, while rosehip and evening primrose oils bring omegas and antioxidants that help brighten and smooth the look of mature skin over time. The lightweight and fast-absorbing base helps you wake up dewy, not greasy. While it skips synthetic fragrance, a blend of lavender, rosemary, and jasmine extracts gives it a calming, herbal scent that makes the regimen feel more luxe—and a nice companion to falling asleep faster.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: squalane, jojoba, evening primrose, rosehip, and sunflower seed oils
    • Fragrance-free: yes

    Best for Daytime: Haruharu Wonder Black Rice Facial Oil

    Haruharu Wonder Black Rice Facial Oil in branded dropper component on a light gray backgroundSave to wishlistSave to wishlist

    Haruharu Wonder

    Black Rice Facial Oil

    $15

    Amazon

    $32

    Nordstrom

    Why it's worth it: K-beauty usually brings to mind serums, essences, and ampoules—not face oils. Still, if there’s one thing K-beauty never fails to prove, it’s that even a “heavy” category can be reimagined to feel light, breathable, and easy to layer. Haruharu Wonder’s Black Rice Facial Oil does exactly that with its lightweight, yet antioxidant-rich, rice bran oil, sunflower seed oil, and tocopherol (vitamin E), which support skin elasticity and guard against environmental stressors. Camellia, jojoba, and sweet almond oils also add softness without clogging pores or causing irritation, and a silky triglyceride base helps it melt in rather than sit on top of your skin.

    More to know

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    • Key ingredients: tocopherol, rice bran, sunflower seed, lavender, and sweet almond oils
    • Fragrance-free: yes

    Best for Dark Spots: Ranavat Brightening Saffron Serum

    Ranavat Brightening Saffron Serum in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Ranavat

    Brightening Saffron Serum

    $135

    Amazon

    $135

    Sephora

    Why it's worth it: Although it’s labeled as a serum, we’ve found that Ranavat’s Brightening Saffron Serum has the silky slip and nourishing feel of a face oil. The base blends sesame and rice bran oils for a cushiony, fast-absorbing texture that immediately comforts dry skin. And if your mature complexion has lost some of its luster, the radiance boost comes from a lineup of botanicals (saffron, manjishta, turmeric, licorice, and Indian barberry) that are traditionally used in Ayurvedic medicine to help even tone, brighten dullness, and calm visible inflammation. Rose and lotus extracts add extra luminosity, while natural vitamin E provides antioxidant support. With consistent use, skin looks more hydrated, more even-toned, and—dare we say—more awake.

    More to know

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    • Key ingredients: saffron, sesame seed oil, soybean oil, turmeric, rose flower oil
    • Fragrance-free: yes

    Frequently Asked Questions

    Can face oils actually reduce the appearance of wrinkles and fine lines?

    Nothing over-the-counter will fully erase signs of aging, but “face oils can absolutely help soften the appearance of fine lines and wrinkles,” says Dr. Viola. By boosting hydration and supporting the skin barrier, oils help plump the skin so lines appear smoother and dryness-related crepiness is less noticeable. Many are also naturally rich in fatty acids and antioxidants that reinforce skin health and keep moisture from evaporating too quickly. While some oils do contain corrective ingredients like retinoids, Dr. Viola still considers most formulas “supportive players rather than corrective treatment.”

    What ingredients should I look for in a face oil for mature skin?

    When shopping for the right oil for mature skin, “focus on formulas that are rich in barrier-supportive fatty acids and antioxidants,” says Dr. Viola. Nourishing options such as squalane, jojoba oil, rosehip seed oil, and evening primrose oil help replenish lipids that naturally decline with age, while antioxidants (including vitamin E and botanical extracts) offer protection against environmental stressors. She also recommends choosing skin-care products that absorb well and don’t feel heavy or greasy, noting that simple, well-formulated face oils are often better tolerated than overly fragranced ones.

    Will face oils cause breakouts?

    “Face oils don’t automatically clog pores, even on mature skin, as long as the oil is well chosen and applied correctly,” says Dr. Viola. She notes that many oils, including squalane and jojoba, are non-comedogenic, meaning they won’t clog pores, and closely mimic the skin’s natural lipids. That can be especially helpful since “mature skin is often drier and benefits from the added lipid support oils provide.” Problems usually arise when “very heavy or fragranced oils are overused or layered improperly.” To avoid that, Dr. Viola recommends applying oil as “the final step to seal in hydration rather than using large amounts.”

    Meet the experts

    • Mona Foad, MD, a board-certified dermatologist and founder of MONA Dermatology based in Cincinnati
    • Whitney Hovenic, MD, a board-certified dermatologist and co-founder of Spooge based in Reno, Nevada
    • Cheryl Karcher, MD, a board-certified dermatologist at Center Aesthetic & Dermatology based in New York City
    • Kate Viola, MD, a board-certified dermatologist based in Sparks, Maryland

    How we test and review products

    Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

    For our review of the best face oils for mature skin, we enlisted the help of multiple editors, writers, contributors, cosmetic chemists, and professional makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product’s performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • Our Favorite Drugstore Shampoos Make Our Hair Look Expensive

    Our Favorite Drugstore Shampoos Make Our Hair Look Expensive

    drugstore shampoos on a coral backgroundCollage: Paula Balondo; Source images: Courtesy of brands, Allure editorsSave StorySave this storySave StorySave this story

    The best drugstore shampoos have been a trending beauty topic since they blew up our For You pages last year, and we're still shopping these yesteryear favorites. You also may have clocked that sulfates and silicones—once ingredients to avoid, especially in the wake of the “clean beauty” movement—are now being revered for making hair extra shiny and suds extra sudsy. So, what’s the deal? And if you’re opting for budget hair care, what’s the best of the bunch? We spoke to editors and experts to get the lowdown on drugstore shampoos, how they compare to high-end options, and how to pick the right one for you.

    Our Top Drugstore Shampoos

    • Best Overall: Pantene Extreme Damage Care Regenerative Oil Blend Shampoo, $10
    • Best for Dandruff: Head & Shoulders Classic Clean Dandruff Shampoo, $4
    • Best for Oily Hair: Eva NYC Take Care Healthy Hair Shampoo, $14
    • Best for Coily Hair: Camille Rose Curl Love Shampoo, $13
    • Best for Fine Hair: Odele Volumizing Shampoo, $12
    • Best for Kinky Hair: Creme of Nature Argan Oil from Morocco Sulfate-Free Moisture & Shine Shampoo, $5
    • Best for Damaged Hair: L’Oréal Paris Elvive Total Repair 5 Shampoo, $10
    • Best for Sensitive Scalps: CeraVe Anti-Dandruff Hydrating Shampoo, $11
    • Best for Frizzy Hair: Kristin Ess The One Signature Shampoo, $12
    • Best for Color-Treated Hair: Biolage Professional Hair Spa Color Last Shampoo, $26

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • Is there a difference between drugstore shampoo and higher-end shampoo?
    • Are silicones bad for your hair?
    • How should I choose a drugstore shampoo?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Best Overall: Pantene Extreme Damage Care Regenerative Oil Blend Shampoo

    Pantene Extreme Damage Care Regenerative Oil Blend Shampoo in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Pantene

    Extreme Damage Care Regenerative Oil Blend Shampoo

    $10

    Amazon

    $10

    Walmart

    Why it’s worth it: If you have brittle, dry, or coarse hair, chances are it’s damaged—and that’s where Pantene Extreme Damage Care comes in to save the day (and your strands). It houses argan and jojoba oil to nourish strands and hydrate them from the inside out, for softer strands that scream “We just left the salon," not “I'm thirsty.” Plus, it’s sulfate-free, so you never have to worry about it shortening the shelf life of your color, keratin treatments, or whatever else is behind your damage.

    Allure senior beauty editor Jesa Marie Calaor before using the Pantene Extreme Damage Care Regenerative Oil Blend Shampoo

    Allure senior beauty editor Jesa Marie Calaor before using the Pantene Extreme Damage Care Regenerative Oil Blend Shampoo

    Jesa Marie CalaorCalaor after using the Pantene Extreme Damage Care Regenerative Oil Blend Shampoo

    Calaor after using the Pantene Extreme Damage Care Regenerative Oil Blend Shampoo

    Jesa Marie Calaor

    Tester feedback from senior beauty editor Jesa Marie Calaor

    AccordionItemContainerButtonLargeChevron

    “Between the cold winter weather and my weekly heat-styling, my hair has been feeling crispy. This shampoo is one of the few that doesn’t make my hair feel stripped of moisture. It creates a thick lather that thoroughly clears my scalp of buildup. When I rinse it out, my hair doesn’t feel weak or stringy. And after using the Extreme Damage Care conditioner and letting my hair air dry, it feels way softer and bouncier." —Jesa Marie Calaor, senior beauty editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: argan oil, jojoba oil
    • Who it’s for: damaged hair types
    • Size: 13.5 oz
    • Sulfate-free: yes

    Best for Dandruff: Head & Shoulders Classic Clean

    Head & Shoulders Classic Clean Dandruff Shampoo in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Head & Shoulders

    Classic Clean Dandruff Shampoo

    $4

    Walmart

    $31

    Amazon (Jumbo 2-Pack)

    Why it's worth it: A longtime Allure drugstore favorite, Head & Shoulders’ Bare Pure Clean Shampoo is a household name for anyone who’s dealt with dandruff. This light, freshly-scented shampoo regulates flakiness without stripping or drying, thanks to zinc pyrithione (ZPT), a mild antifungal agent that curbs yeast production that leads to flakes and irritation. With regular use, the active helps keep dandruff at bay while soothing dryness with every wash. And yes, you can use this shampoo on a normal basis: Hadley King, MD, a board-certified dermatologist based in NYC, told Allure that pyrithione zinc-infused formulations are gentle, making them great for regular use on sensitive scalps.

    Allure senior news editor Nicola DallAsen before using the Head Shoulders Classic Clean

    Allure senior news editor Nicola Dall’Asen before using the Head & Shoulders Classic Clean

    Nicola Dall'AsenDallAsen after using the Head Shoulders Classic Clean

    Dall’Asen after using the Head & Shoulders Classic Clean

    Nicola Dall'Asen

    Tester feedback from senior news editor Nicola Dall’Asen

    AccordionItemContainerButtonLargeChevron

    “They say not to fix things that aren't broken, and this good old-fashioned Head and Shoulders dandruff shampoo is one of those things. I don't have much if any dandruff myself, but the fact that this formula is designed to treat it is what makes it the ultimate clarifying shampoo in my eyes. When my hair is drowning in product buildup (a common occurrence, given that I like to slick my hair back with tons of mousse and gel on the daily), I always double-wash with Classic Clean; once to degunk all that product, twice to target the oil and dirt at the scalp. Without fail, my hair turns out virtually weightless, shinier than before, and with a clean scalp that'll last me nearly a week if I'm careful not to overdo it on mousse again.” —Nicola Dall’Asen, senior news editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: 1% zinc pyrithione
    • Who it’s for: those with a flaky or easily irritated scalp
    • Size: 13.5 oz ounces
    • Sulfate-free: no

    Best for Oily Hair: Eva NYC Take Care Healthy Hair Shampoo

    Eva NYC Take Care Healthy Hair Shampoo light green bottle of shampoo on light gray backgroundSave to wishlistSave to wishlist

    Eva NYC

    Take Care Healthy Hair Shampoo

    $14

    Amazon

    $14

    Ulta Beauty

    Allure commerce producer Sarah Hoffmann after using the Eva NYC Take Care Healthy Hair Shampoo

    Allure commerce producer Sarah Hoffmann after using the Eva NYC Take Care Healthy Hair Shampoo

    Sarah Hoffmann

    Why it's worth it: A drugstore gem, Eva NYC makes an excellent shampoo (and conditioner) for those with oily hair who want a especially deep cleanse in one go. The Take Care Healthy Hair Wash strikes the perfect balance between bougie and budget (you'll find it at Ulta Beauty and CVS for easy access). Packed with nourishing amino acids and coconut-derived surfactants, it restores shine and hydration without stripping, delivering a weightless cleanse that leaves hair light, soft, and never weighed down. And fear not, blondes, brunettes, and every bun in between, it's safe for color-treated hair. As for the scent? A dreamy blend of ylang-ylang, bergamot, honeysuckle, lavender, and sandalwood transports you to an island escape.

    Tester feedback from commerce producer Sarah Hoffmann

    AccordionItemContainerButtonLargeChevron

    "With curly hair, it's often recommended to wash your hair less frequently to preserve moisture and prevent drying out your already fragile strands. I try my best to adhere to an every two- or three-day schedule, but when life calls for frequent washing, I reach for Eva NYC's Take Care Healthy Hair Shampoo. It's a no-frills formula in the best way—just a solid, gentle cleanse. My hair is pretty fine and easily weighed down, so I can't use hydrating or bonding formulas too often, and clarifying shampoos are too harsh for everyday use. This shampoo is an effective cleanser and adds a touch of softness and shine, a true Goldilocks product." —Sarah Hoffmann, commerce producer

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: amino acids, lactic acid
    • Who it’s for: those with oily hair
    • Size: 10 oz
    • Sulfate-free: no

    Best for Coily Hair: Camille Rose Curl Love Shampoo

    Camille Rose Curl Love Shampoo in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Camille Rose

    Curl Love Shampoo

    $13

    Walmart

    $13

    Target

    Why it’s worth it: Coily hair—with its tight corkscrew or S-shaped pattern—calls for a shampoo that sets the stage for the rest of your curl routine (because yes, it is a whole routine). Camille Rose Curl Love Shampoo gets hair truly clean without leading it into frizzy, dried-out territory. It purifies strands so they feel fresh and buildup-free, while still leaving behind the hydration coily hair craves.

    To achieve this, the gently foaming, sulfate-free formula leans hard into moisture: Avocado oil helps reduce breakage, olive oil smooths frizz and softens even the thickest textures, and macadamia oil sinks into the hair shaft to balance oil levels and boost shine. For thicker textures, the brand recommends separating the hair before applying product to ensure every strand reaps the benefits. Then, massage with water until you have a deep suds and repeat if you want an extra squeaky clean feel.

    Tester feedback from associate manager of audience development Melanie Curry

    AccordionItemContainerButtonLargeChevron

    “I love the Camille Rose Curl Love shampoo for its hydrating effects. My hair is very porous, so my cuticle absorbs water easily but is prone to dehydration. That’s why I need a moisturizing shampoo to lock in extra hydration, and this Camille Rose shampoo is it! It’s rich in avocado, olive, and macadamia oil, which provides extra hydration so my curls are replenished. Now I don’t use this shampoo for deep cleanses—I stick to a clarifying one for that—but this cleanser is the perfect weekly shampoo for us high porosity girls.” —Melanie Curry, associate manager of audience development

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: avocado oil, olive oil, macadamia oil
    • Who it’s for: dry, curly hair
    • Size: 12 oz
    • Sulfate-free: yes

    Best for Fine Hair: Odele Volumizing Shampoo

    Odele Volumizing Shampoo yellow bottle on light gray backgroundSave to wishlistSave to wishlist

    Odele

    Volumizing Shampoo

    $12

    Amazon

    $12

    Ulta Beauty

    Why it’s worth it: Pop open Odele’s Volumizing Shampoo and you’re hit with crisp notes of cucumber, oakmoss, and ylang-ylang. But it’s more than just a pretty-smelling shampoo: This lightweight formula adds volume and gently cleanses, lifting away buildup without stripping. Rice protein strengthens and plumps fine or flat strands, while caudatus seed extract delivers shine. Color-safe and sulfate-free, it leaves hair soft, full of body, and turns an everyday wash into a ritual you’ll actually look forward to.

    Tester feedback from former content director Kara McGrath

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    “Since I bleach my hair, I find a lot of volumizing shampoos don't work for me. Since the point of them is to lift your strands up, brands skip on any heavy moisturizing ingredients that might weigh them down instead. But I need that moisture for my poor, chemically fried blonde! With this shampoo, Odele seems to have found the perfect balance. When I use it alongside the conditioner, my hair looks shiny and healthy, but not flat.” —Kara McGrath, former content director

    More to know

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    • Key ingredients: rice protein, amino acids
    • Who it’s for: those lacking volume
    • Size: 13 oz
    • Sulfate-free: yes

    Best for Kinky Hair: Creme of Nature Argan Oil from Morocco Sulfate-Free Moisture & Shine Shampoo

    Creme of Nature Argan Oil from Morocco Sulfate-Free Moisture & Shine Shampoo in branded yellow bottle with red cap on light gray background with red Allure Best of Beauty seal in the top right cornerSave to wishlistSave to wishlist

    Creme of Nature

    Argan Oil from Morocco Sulfate-Free Moisture & Shine Shampoo

    $5

    Amazon

    $5

    Walmart

    Why it’s worth it: If your hair has an angular, more zigzag pattern (that can be less defined than coils), you already know your curls crave maximum moisture without the sulfates. Enter the 2025 Allure Best of Beauty Award-winning Creme of Nature Argan Oil from Morocco Sulfate-Free Moisture & Shine Shampoo, a formula that skips the usual drying culprits (alcohol, mineral oil, and petrolatum included) and leans on, you guessed it, argan oil—one of the richest hydrators out there. That way, it ensures curls are cleansed without compromising their natural texture or bounce.

    Tester feedback from creative director Amber Venerable

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    “This shampoo lathers so well with the tiniest drop and cleanses gently without stripping my hair of necessary oils." —Amber Venerable, creative director

    More to know

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    • Key ingredients: argan oil
    • Who it’s for: those with curly, coily hair
    • Size: 12 oz
    • Sulfate-free: yes

    Best for Damaged Hair: L’Oréal Paris Elvive Total Repair 5 Shampoo

    L’Oréal Paris Elvive Total Repair 5 Shampoo in branded component on a light gray backgroundSave to wishlistSave to wishlist

    L’Oréal Paris

    Elvive Total Repair 5 Shampoo

    $10 $8 (20% off)

    Amazon

    $8

    Walmart

    Why it’s worth it: Bouncy, hydrated hair that feels blowout-fresh isn’t easy to replicate at home—but the L’Oréal Paris Elvive Total Repair 5 Shampoo gets impressively close. “It targets dryness and damage to leave hair stronger, smoother, and healthier with regular use,” says New York City-based hairstylist Marc Ballance, who counts it as an affordable go-to. The formula blends sweet almond oil, lipids, and wheat protein to soften strands, boost shine, and help hair hold onto moisture, so even a few days post-wash, it still feels silky. Add in a rich lather and a fresh, garden-inspired scent, and wash day suddenly feels like a mini escape.

    More to know

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    • Key ingredients: argan oil
    • Who it’s for: those with dry or damaged hair
    • Size: 12 oz
    • Sulfate-free: yes

    Best for Sensitive Scalps: CeraVe Gentle Hydrating Shampoo

    CeraVe Gentle Hydrating Shampoo in branded component with best of beauty 2025 seal in the top right corner on a light gray backgroundSave to wishlistSave to wishlist

    CeraVe

    Gentle Hydrating Shampoo

    $11 $9 (18% off)

    Amazon

    $11

    Ulta Beauty

    Why it’s worth it: If you’ve ever tried CeraVe’s Moisturizing Cream, you know it’s a drugstore MVP for delivering deep hydration without upsetting sensitive skin. The same goes for its the 2025 Allure Best of Beauty Award–winning Gentle Hydrating Shampoo, which uses barrier-protecting ceramides, hydrating hyaluronic acid, and calming niacinamide to gently cleanse the scalp of buildup, while locking in essential moisture. Fragrance- and sulfate-free, it’s safe for color-treated hair and leaves strands soft, healthy, and never stripped.

    Tester feedback from Calaor

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    “My scalp is fussy in between seasons: As soon as the weather starts to shift, it gets incredibly itchy and I get showered in flakes. I used to use coal tar shampoos, but they inevitably leave my strands feeling like straw and smelling like chemicals. This shampoo helps treat my dandruff without the stink, leaving it looking smooth and not feeling like straw.” —Jesa Marie Calaor, senior beauty editor

    More to know

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    • Key ingredients: hyaluronic acid, ceramides, niacinamide
    • Who it’s for: those with dry, sensitive scalps
    • Size: 12 oz
    • Sulfate-free: yes

    Best for Frizzy Hair: Kristin Ess The One Signature Shampoo

    Kristin Ess The One Signature Shampoo peach bottle of shampoo on light gray backgroundSave to wishlistSave to wishlist

    Kristin Ess

    The One Signature Shampoo

    $12

    Amazon

    $12

    Walmart

    Why it's worth it: Kristin Ess's The One Signature Shampoo is suds for the people—shine-boosting, moisturizing, and always super clean-feeling. It features Zip-Up Technology, the brand's strengthening complex designed to mend split ends, sealing and protecting the cuticle and preventing all signs of frizz. Plus, it’s also packed with pro-vitamin B5, algae extract, mango seed butter, avocado oil, and castor seed oil to deliver serious nourishment straight to the hair shaft. The fragrance is equally luxe, blending ambrette seed, pear water, sandalwood, and white amber.

    Tester feedback from senior commerce editor Sarah Felbin

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    “I have thick hair and use a lot of hair products, so any shampoo in my shower has to give me a seriously deep clean. This one from Kristin Ess gets the job done—it suds up nicely and removes dry shampoo and curl cream buildup without drying my hair out. This is key for me because I always shampoo twice before using my conditioner of choice, so it's important that my shampoo isn't too stripping. I'm also obsessed with the scent—it's light and clean, but lasts for hours after my shower. The matching conditioner is pretty great, too!” —Sarah Felbin, senior commerce editor

    More to know

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    • Key ingredients: pro-vitamin B5, algae extract, mango seed butter, avocado oil, and castor seed oil
    • Who it’s for: those with dry, frizz-prone hair
    • Size: 10 oz
    • Sulfate-free: yes

    Best for Color-Treated Hair: Biolage Professional Hair Spa Color Last Shampoo

    Biolage Professional Hair Spa Color Last Shampoo white bottle with pink text on light gray background with red Allure Best of Beauty seal in the top right cornerSave to wishlistSave to wishlist

    Biolage

    Professional Hair Spa Color Last Shampoo

    $26

    Amazon

    $26

    Ulta Beauty

    Why it’s worth it: Stretching the time between salon visits doesn’t have to be nerve-wracking. Another 2025 Best of Beauty Award winner, Biolage's Professional Hair Spa Color Last Shampoo uses soybean oil and stearic acid to keep highlights bright, brunettes glossy, and reds vibrant long after your appointment. It doesn’t skimp on the salon experience, either—a clean, floral scent smells like a fresh blowout, while the formula leaves hair fresh, soft, and deeply cleansed. For blondes (and every shade in between) that fade too fast, consider this your new color insurance.

    Tester feedback from senior director of commerce audience and analytics Lexi Herrick

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    “This Biolage shampoo-and-conditioner combo has become one of my absolute staples. Its quality is unmatched, and every moment of applying this product screams salon luxury. It provides a thorough clean and deep-conditioning, smells amazing, and brightens my blonde almost instantly. As someone who has been actively trying to delay my highlights appointments, I can visibly see this product extending the life of my color over time.” —Lexi Herrick, senior director of commerce audience and analytics

    More to know

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    • Key ingredients: soybean oil and stearic acid
    • Who it’s for: those with color-treated hair
    • Size: 13.5 oz
    • Sulfate-free: yes

    Frequently Asked Questions

    Is there a difference between drugstore shampoo and higher-end shampoo?

    Drugstore shampoos and their higher-end salon counterparts share the same core goal—to clean your hair—but key differences explain the price gap.

    AJ Addae, a Los Angeles-based cosmetic chemist, told Allure that pricier shampoos—especially sulfate-free ones—often use higher-quality coconut oil-derived cleansing agents like cocamidopropyl betaine and sodium cocoyl isethionate. Cost also comes down to sensory elements like foam promoters, fragrance, and active ingredient delivery. "Lower-priced shampoos tend to either skip on fancy actives or utilize surfactants like sulfates, which are both a surfactant and a foam booster, to save on costs," Addae explained.

    Chicago-based cosmetic chemist Perry Romanowsk adds that drugstore shampoos often prioritize instant results over long-term benefits like bond-building because quick gratification keeps customers coming back.

    Are silicones bad for your hair?

    According to Allure's previous reporting, silicones aren't the boogeyman they're often made out to be. On The Science of Beauty podcast, Romanowski explained that silicones create a film on strands but shouldn't be mistaken for a clogging, "occlusive sheath," noting that it’s " a huge exaggeration." Plus, silicones are already in many of your favorite hair oils—even the ones often perceived as "clean." "Most natural oils have the consistency of olive oil," Romanowski explained, adding that it's silicones that give these products the texture and styling benefits customers love.

    How should I choose a drugstore shampoo?

    You should choose a drugstore shampoo like you’d pick any other: based on your hair concerns and goals. While drugstore options may be less expensive and slightly less sophisticated, they still offer a variety of targeted formulas. Sensitive scalps should reach for gentle, soothing options; curly hair thrives with curl-specific formulas; dry strands need hydration-focused shampoos, etc. If your skin is particular about ingredients, check in with your board-certified dermatologist to determine what to prioritize and what to avoid.

    Meet the experts

    • AJ Addae, a Los Angeles-based cosmetic chemist and CEO of Sula Labs
    • Marc Ballance, a New York City-based hairstylist
    • Perry Romanowski, a Chicago-based cosmetic chemist

    How we test and review products

    We always enlist a range of testers for our makeup vertical, but hair-care products and tools are another story. While there are certainly products that can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and needs, hair products are often created with specific consumers in mind. Many are created in order to address a concern (dandruff, breakage, brittleness) or to work most effectively for a specific hair type (4C curls, wavy hair, gray hair). You wouldn't want to pick up a purple shampoo that's only been reviewed by someone with, say, auburn hair, or a diffuser that's never been tested by anyone with curls—right?

    For our review of the best drugstore shampoos, we enlisted the help of multiple editors, writers, contributors, and hairstylists—who have all kinds of hair and hair goals. Testers considered performance across four primary categories: efficacy, texture and experience, fragrance, and packaging. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • Amazon Is Home to Our Favorite K-Beauty Products

    Amazon Is Home to Our Favorite K-Beauty Products

    A collage of a photo of a woman holding a skincare product and surrounded by other skincare productsCollage: Paula Balondo; Source images: Courtesy of brands, Allure editorsSave StorySave this storySave StorySave this story

    If you weren't already clued in, you can buy the best Korean skin care on Amazon without ever leaving your couch. Both familiar (hey, CosRx and Laneige!) and newer-to-us brands (what’s up, Torriden and Abib?) pop up with each passing day. You've most likely heard of CosRx and Laneige, but make no mistake—there's a treasure trove of innovative Korean skin-care brands just waiting to be discovered.

    Ever since we started incorporating Korean skin care into our lives years ago (some as early as 2015!), our skin has changed for the better. We could go on and on about how much we adore double-cleansing products, hydrating essences, cast-free sunscreens, and dryness-reversing sheet masks, but that would defeat the purpose of the rest of the story. If we had to sum it up, Korean skin-care formulas are supremely soothing and hydrating, gentle on all skin types, highly effective, and affordable. In other words, the stakes are low, and the rewards are high, high, high!

    Our Top Korean Skin-Care Products on Amazon

    • Best Overall: CosRx Advanced Snail 96 Mucin Power Essence, $25
    • Best Acne Treatment: Mediheal Madecassoside Blemish Pads, $24
    • Best Moisturizer for Dry Skin: Illiyoon Ato Ceramide Cream, $29
    • Best Moisturizer for Oily Skin: Anua PDRN Hyaluronic Acid 100 Moisturizing Cream, $24
    • Best Mineral Sunscreen: Koolsol by Knours Ultra Light Invisible Mineral Sunscreen SPF 50, $25
    • Best Chemical Sunscreen: Round Lab Birch Moisturizing Sunscreen UVLock SPF 45+, $28
    • Best Gel Cleanser: Mixsoon PDRN Collagen Gel Cleanser, $12
    • Best Eye Patches: Abib Collagen Eye Patches, $23

    If you've ever been curious about the products and culture behind viral trends like glass skin, mochi skin, and PDRN, you've come to the right place. Or, if your goal is to simply better support and nourish your skin, we've got all the recommendations you need to build out a Korean skin-care routine with a few clicks on amazon.com.

    Frequently Asked Questions

    • What are the biggest Korean skin-care trends for 2026?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Best Overall: CosRx Advanced Snail 96 Mucin Power Essence

    CosRx Advanced Snail 96 Mucin Power Essence in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Cosrx

    Advanced Snail 96 Mucin Power Essence

    $18

    Amazon

    Allure commerce editor Sarah Han applying Cosrx Advanced Snail 96 Mucin Power Essence

    Sarah Han

    Why it's worth it: A Korean beauty best-seller that's all over your FYP, worth the hype, and a one-way ticket to glass skin? That's CosRx's Advanced Snail 96 Mucin Power Essence, whose namesake ingredient (96% snail mucin) soothes blemishes, brightens acne scars, and evens out hyperpigmentation. This sensorially pleasing formula keeps it simple with just 11 ingredients, including two classics, hyaluronic acid and allantoin, to hydrate and calm your barrier.

    Tester feedback from commerce editor Sarah Han

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    “I’m a longtime fan of this hit brand. The texture is so fun and surprisingly not tacky seconds after applying. But more importantly, it gives my skin lots of love, glow, and bounce with every application. It's a must at any time of the year." —Sarah Han, commerce editor

    More to know

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    • Key ingredients: snail mucin, hyaluronic acid, allantoin
    • Who it's for: everyone, especially those dealing with acne or hyperpigmentation
    • Fragrance-Free: yes

    Best Acne Treatment: Mediheal Madecassoside Blemish Pads

    Mediheal Madecassoside Blemish Pads in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Mediheal

    Madecassoside Blemish Pads

    $24

    Amazon

    Allure senior commerce editor Sarah Felbin using the Mediheal Madecassoside Blemish Pads

    Sarah Felbin

    Why it’s worth it: If your skin tends to freak out over harsh actives, Mediheal’s Madecassoside Blemish Pads provide a much gentler approach to acne treatments. These toner pads are soaked in calming, Centella asiatica-derived ingredients (namely madecassoside) that help cool down angry breakouts while easing redness and irritation. The formula also delivers a boost of hydration via glycerin and allantoin, so skin feels comfortable and balanced, proving that moisture is equally essential when caring for acne.

    You can use these like a regular toner pad, swiping one over clean skin before moisturizer to soothe and prep. Or, place them directly on stressed areas and leave them on for about 15 minutes as a quick mask. Once you remove the pads, pat in any leftover essence, and then follow up with the rest of your routine.

    Allure senior commerce editor Sarah Felbin before applying the Mediheal Madecassoside Blemish Pads

    Felbin before applying the Mediheal Madecassoside Blemish Pads

    Sarah FelbinFelbin after applying the Mediheal Madecassoside Blemish Pads

    Felbin after applying the Mediheal Madecassoside Blemish Pads

    Sarah Felbin

    Tester feedback from senior commerce editor Sarah Felbin

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    “I have very sensitive, oily skin that can break out if I look at it wrong. Add to that the dozens of new beauty products I'm testing each week, and I'm almost always dealing with some stubborn blackheads, whiteheads, or both. When I first notice signs of a breakout, I always make sure to grab these pads. The actual material of the pad is very thin and soft (not scratchy like some other pads I've tried, which can irritate my skin even more). There's a lot of product in each box of pads, so they're always fully saturated, even weeks after I've bought them. And I love that each box comes with a pair of clear plastic tweezers hidden underneath the lid, so I can quickly and easily grab a pad without having to stick my fingers inside. The pads apply a thin layer of clear, watery product that dries down quickly and layers easily underneath the rest of my skin care and makeup. And after a few uses, my skin looks calmer and clearer. These have been a medicine cabinet must-have for me since I first tried them. Madecassoside is the real deal!” —Sarah Felbin, senior commerce editor

    More to know

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    • Key ingredients: madecassoside, cica, glycerin, allantoin
    • Who it's for: acne-prone skin
    • Fragrance-free: yes

    Best Moisturizer for Dry Skin: Illiyoon Ato Ceramide Cream

    Illiyoon Ato Ceramide Cream in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Illiyoon

    Ato Ceramide Cream

    $29 $25 (14% off)

    Amazon

    Allure commerce writer Lily Wohlner applying the Illiyoon Ato Ceramide Cream

    Lily Wohlner

    Why it’s worth it: When skin is feeling dry and stripped, Illiyoon’s Ato Ceramide Cream does the heavy lifting, relying on plant-based ceramides to strengthen the skin barrier, plus glycerin to deliver long-lasting hydration. Despite how moisturizing it is, the formula feels surprisingly lightweight and works for all skin types. Acne-prone skin can benefit, too, as its low-pH formula (your skin’s natural pH hovers around 5.5, and this cream clocks in at 6) helps keep irritation in check. Our editors, both acne-prone and not, say it sinks quickly into rough patches, soothing and hydrating them fast without clogging pores or leaving behind a heavy feel—making it a no-brainer for everyday use.

    Tester feedback from commerce writer Lily Wohlner

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    “This is my all-day, everyday essential for dry skin. Whenever my barrier feels parched, it’s the first thing I reach for—it instantly plumps and hydrates for hours. I’ve recommended it to so many friends looking for a rich moisturizer that never feels heavy, and the feedback is always the same: They repurchase as soon as it runs out. It’s been front and center on my vanity for three years, and I have no plans to ever change that.” —Lily Wohlner, commerce writer

    More to know

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    • Key ingredients: ceramides, glycerin
    • Who it's for: all skin types, even acne-prone skin
    • Fragrance-free: yes

    Best Moisturizer for Oily Skin: Anua PDRN Hyaluronic Acid 100 Moisturizing Crea

    Anua PDRN Hyaluronic Acid 100 Moisturizing Cream in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Anua

    PDRN Hyaluronic Acid 100 Moisturizing Crea

    $24

    Amazon

    Felbin applying the Anua PDRN Hyaluronic Acid 100 Moisturizing Cream

    Sarah Felbin

    Why it’s worth it: If you prefer lightweight hydration (hi, oily skin!), Anua’s PDRN Hyaluronic Acid 100 Moisturizing Cream nails it. The gel-cream sinks in instantly, leaving skin looking fresh, smooth, and softly luminous. Its formula blends PDRN—short for polydeoxyribonucleotide, a compound derived from salmon sperm DNA that’s been studied for its regenerative and healing properties—hyaluronic acid, and hydrolyzed collagen to help boost hydration and support smoother-looking skin over time, while glycerin draws moisture in, aloe curbs inflammation, and squalane helps seal it all in. The result? Long-lasting hydration with a barely-there feel.

    Felbin before applying the Anua PDRN Hyaluronic Acid 100 Moisturizing Cream

    Felbin before applying the Anua PDRN Hyaluronic Acid 100 Moisturizing Cream

    Sarah FelbinFelbin after applying the Anua PDRN Hyaluronic Acid 100 Moisturizing Cream

    Felbin after applying the Anua PDRN Hyaluronic Acid 100 Moisturizing Cream

    Sarah Felbin

    Tester feedback from Felbin

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    “My perfect moisturizer is lightweight, non-greasy, and deeply hydrating. This one from Anua checks every box. As the thin cream sinks in, it gets to work, moisturizing my sensitive skin (dry, flaky patches and all) while giving me a great glow. I also love that it comes in an easy-to-squeeze tube, so I don't have to stick my fingers into a jar of cream.” —Sarah Felbin, senior commerce editor

    More to know

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    • Key ingredients: PDRN, hydrolyzed collagen, hyaluronic acid, glycerin, squalane, aloe
    • Who it’s for: oily skin
    • Fragrance-free: yes

    Best Mineral Sunscreen: Koolsol by Knours Ultra Light Invisible Mineral Sunscreen SPF 50

    Koolsol by Knours Ultra Light Invisible Mineral Sunscreen SPF 50 in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Koolsol by Knours

    Ultra Light Invisible Mineral Sunscreen SPF 50

    $25 $22 (12% off)

    Amazon

    Han applying the Koolsol by Knours Ultra Light Invisible Mineral Sunscreen SPF 50

    Sarah Han

    Why it’s worth it: Mineral sunscreens have a reputation for leaving behind a chalky cast—and honestly, that concern isn’t totally unfounded. Since zinc oxide starts as a white powder, completely invisible formulas on every skin tone are, quite frankly, impossible. (We also know tinted sunscreens aren’t for everyone!) Enter Koolsol by Knours Ultra Light Invisible Mineral Sunscreen SPF 50, which comes impressively close to the real thing. Give it a good shake, apply, and you’ll notice how weightless it feels—more like a chemical SPF than a traditional mineral one. The formula is boosted with skin-friendly hydrators and soothers like cica, snow mushroom, aloe, and niacinamide, resulting in a finish that’s soft, smooth, and about as close to cast-free as mineral sunscreen gets.

    Tester feedback from Han

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    “I have never met a Korean mineral sunscreen—or any mineral sunscreen, especially untinted—that has this close to the feel of a chemical sunscreen. As you probably know, no mineral sunscreen can be 100% cast-free (zinc oxide starts as a white powder, after all!), but Koolsol Ultra Light Invisible Mineral Sunscreen SPF 50 leaves my complexion looking almost indiscernibly the same. I only notice the teeniest tinge of cast in real life, but I honestly don't think an observer would. (My boyfriend, who looks at my face quite a lot, couldn't tell!) It applies so elegantly, like a lightweight moisturizer, and leaves my skin looking dewy, but not overly so. I'd never thought I'd say such a thing, but I think I even prefer this mineral option over Knours' chemical SPF (which is also nice, to be fair)!” —Sarah Han, commerce editor

    More to know

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    • Key ingredients: zinc oxide (10%), niacinamide, snow mushroom, aloe, cica
    • Who it's for: all skin types, especially those sensitive to chemical SPFs
    • Fragrance-free: yes

    Best Chemical Sunscreen: Round Lab Birch Moisturizing Sunscreen UVLock SPF 45+

    Round Lab Birch Moisturizing Sunscreen UVLock SPF 45+ in branded tube compoennt on a light gray backgroundSave to wishlistSave to wishlist

    Round Lab

    Birch Moisturizing Sunscreen UVLock SPF 45+

    $28 $22 (21% off)

    Amazon

    Allure contributing commerce writer Christa Joanna Lee applying the Round Lab Birch Moisturizing Sunscreen UVLock SPF 45+

    Christa Joanna Lee

    Why it’s worth it: After the massive success of Round Lab’s Birch Moisturizing Sunscreen, expectations were high for the FDA-approved UVLock version—and the brand delivered. The texture is smooth, lightweight, and easy to spread, making it a dream to wear alone or layered under makeup. Claire Chang, MD, a board-certified dermatologist in New York City, is a fan, too, thanks to hydrating staples like hyaluronic acid and glycerin, plus antioxidant protection from niacinamide. “It blends in easily and layers beautifully with other skin-care products and makeup,” Dr. Chang e told Allure. The addition of birch sap, panthenol, and purslane extract helps calm and soothe, making it especially appealing for easily irritated skin.

    Tester feedback from contributing commerce writer Christa Joanna Lee

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    "I can’t believe it took me this long to try the Round Lab Birch Moisturizing Sunscreen. Now I fully get the hype. It disappears instantly, makes my skin feel hydrated thanks to the birch sap, and honestly, my only complaint is that it doesn’t come in a jumbo bottle so I can slather it everywhere." —Christa Joanna Lee, contributing commerce writer

    More to know

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    • Key ingredients: avobenzone, homosalate, octisalate, birch tree sap, niacinamide, glycerin (no percentages of UV filters listed)
    • Who it's for: all skin types
    • Fragrance-free: yes

    Best Gel Cleanser: Mixsoon PDRN Collagen Gel Cleanser

    Mixsoon PDRN Collagen Hydrating Gel Cleanser in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Mixsoon

    PDRN Collagen Gel Cleanser

    $12

    Amazon

    Why it’s worth it: If your skin barrier is feeling raw or irritated, Mixsoon’s PDRN Collagen Hydrating Gel Cleanser gently cleanses without stripping, using moisture-binding ingredients like glycerin, sorbitol, and a trio of hyaluronic acids to keep skin soft and plump post-rinse. Its standout rice-derived PDRN (salmon, who?) is paired with collagen extract, fermented soybean, and peptides to support and replenish stressed skin. The formula effectively lifts away daily buildup while helping your barrier stay calm, hydrated, and balanced.

    Han applying the Mixsoon PDRN Collagen Gel Cleanser

    Sarah HanHan after applying the Mixsoon PDRN Collagen Gel Cleanser

    Han after applying the Mixsoon PDRN Collagen Gel Cleanser

    Sarah Han

    Tester feedback from Han

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    “I have combo skin, but depending on the cleansers I use, my skin can definitely feel tight and uncomfy after my usual nighttime double cleanse (I really take my time to very thoroughly massage in my cleansing oil or balm, too). In my experience, gel cleansers are least likely to strip my skin, and Mixsoon's PDRN Collagen Hydrating Gel Cleanser is no exception. It feels so incredibly soothing on my skin, and I do feel the hydrating benefits from PDRN, hyaluronic acid, collagen, and peptides. While no wash-off product is going to be intensely hydrating, I can always count on this one to keep my complexion happy and balanced. P.S. I also like that Mixsoon discloses the pH, which at 5.5, is very similar to our skin's natural pH and thus unlikely to cause irritation.” —Sarah Han, commerce editor

    More to know

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    • Key ingredients: rice-derived PDRN, collagen, peptides
    • Who it’s for: all skin types
    • Fragrance-free: yes

    Best Eye Patches: Abib Collagen Eye Patches

    Abib Collagen Eye Patches in branded tub component on a light gray backgroundSave to wishlistSave to wishlist

    Abib

    Collagen Eye Patches

    $23 $21 (9% off)

    Amazon

    Why it’s worth it: Abib’s Collagen Eye Patches are basically eight hours of sleep in undereye mask form. Whether you use them in the morning or before bed, they help tackle puffiness, dark circles, eye bags, and crow’s feet for smoother, more refreshed-looking skin. In addition to ‘ol faithfuls such as hyaluronic acid, ceramides, and vegan collagen, the formula features jericho rose—a.k.a. the “resurrection plant,” which can survive in extreme desert environments by locking in water—so it’s no surprise these jelly-like patches flood your delicate undereyes with hydration. While they’re mainly designed for the undereyes, you can also place them on your forehead, neckline, or smile lines—wherever your skin needs extra love. Thanks to their winged shape and lightly embossed texture, they stay put and feel comfortable—so you can walk around, multitask, or sip your morning coffee while they do their thing.

    Tester feedback from Han

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    “I’m all about retinal—and really, most vitamin A derivatives, but mostly retinal because of its effectiveness. I’ve been sheetmasking way more regularly in the colder months (my skin craves hydration, hydration, hydration!), and I love popping in a pair of these Abib retinal patches underneath a soothing sheet mask for added undereye-firming benefits. A major plus? I can plop on my patches a tad closer to my lower lashline than a sheet mask can—that little space matters to me! These particular patches are slightly textured, too, so they stay off impressively well, especially compared to other (more slippery) masks I’ve tried.” —Sarah Han, commerce editor

    More to know

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    • Key ingredients: jericho rose, vegan collagen, hyaluronic acid, ceramides
    • Who it’s for: all skin types
    • Fragrance-free: yes

    Best Eye Cream: Beauty of Joseon Revive Eye Cream Ginseng + Retinal

    Beauty of Joseon Revive Eye Cream Ginseng + Retinal in branded light pink tube with white pump on light gray backgroundSave to wishlistSave to wishlist

    Beauty of Joseon

    Revive Eye Cream Ginseng + Retinal

    $17 $16 (6% off)

    Amazon

    Han applying Beauty of Joseon Revive Eye Cream Ginseng + Retinal

    Sarah Han

    Why it's worth it: You may know Beauty of Joseon for its viral sunscreen, but don't sleep on (literally!) the Revive Eye Cream Ginseng + Retinal. Puffy undereyes meet their match, thanks to anti-inflammatory ginseng. We’re not the only fans, by the way. "I love the ultra-nourishing and soothing formula with the added (gentle) kick of retinal," says cosmetic chemist Ramón Pagán. But what is retinal, anyway? As Hee Jin Koh, MD, a board-certified dermatologist based in New Jersey, explains, "Retinal only requires a one-step conversion to the active form of retinoid acid, unlike retinol, which requires a two-step conversion." In layman's terms, retinal works faster and is less irritating than retinol.

    Tester feedback from Han

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    "I'm unconvinced eye creams provide long-term, visible results (e.g. minimizing the look of fine lines) without retinoids involved. Beauty of Joseon's Revive has been a staple in that regard. The custardy formula absorbs almost immediately and makes my undereyes look refreshed and slightly brighter. I even dab some onto my forehead lines (not super noticeable as of now, but you can't be too preventative)." —Sarah Han, commerce editor

    More to know

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    • Key ingredients: retinal, ginseng, glycerin, niacinamide
    • Who it's for: anyone who wants to address/help prevent fine lines, those sensitive to regular retinol
    • Fragrance-free: yes

    Best Soothing Serum: Skin1004 Madagascar Centella Probio-Cica Intensive Ampoule

    Skin1004 Madagascar Centella Probio-Cica Intensive Ampoule brown serum dropper bottle with beige label on light gray backgroundSave to wishlistSave to wishlist

    Skin1004

    Madagascar Centella Probio-Cica Intensive Ampoule

    $19 $15 (21% off)

    Amazon

    Allure contributing commerce editor Deanna Pai applying Skin 1004 Madagascar Centella Ampoule

    Deanna Pai

    Why it’s worth it: Skin that’s constantly dealing with irritation, breakouts, or environmental stress needs products that know how to get down to business. Featuring Centella asiatica (a.k.a. cica), which has long been used in Asian medicine and skin care for its calming, repairing properties—and in modern times where pollution and sensitivity go hand in hand—Skin1004’s Madagascar Centella Probio-Cica Intensive Ampoule excels in soothing irritated complexions. Shari Marchbein, MD, a board-certified dermatologist in New York City, told Allure that the ingredient is naturally packed with amino acids, fatty acids, antioxidants, and vitamins that help support smoother texture, better hydration, firmer-looking skin, and fewer blemishes.

    Where the brand switches it up, though, is with its sourcing. Skin1004 relies on Madagascar (an island praised for its biodiversity) for its key ingredient, cica, and thenferments the botanical to enhance its soothing and barrier-repairing—making it a smart pick for stressed, reactive, or breakout-prone skin.

    Tester feedback from contributing commerce editor Deanna Pai

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    “This soothed my breakout-prone skin and even seemed to take down the redness of an active zit. After applying this before bed, I woke up to brighter, clearer skin.” —Deanna Pai, contributing commerce editor

    More to know

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    • Key ingredients: fermented cica, cica, madecassic acid, asiaticoside, asiatic acid, ceramide NP
    • Who it’s for: acne-prone skin
    • Fragrance-free: yes

    Best Cleansing Oil: Ma:nyo Factory Cleansing Oil

    Manyo Factory Cleansing Oil bottle of orange cleansing oil with white pump on light gray backgroundSave to wishlistSave to wishlist

    Ma:nyo

    Factory Cleansing Oil

    $18

    Amazon

    Allure senior news editor Nicola Dall’Asen using Manyo Factory Cleansing Oil

    Nicola Dall'Asen

    Why it's worth it: Korean cleansing oils are elite—they never feel overly heavy or pore-clogging, even after they've been swiftly washed down the drain. Apply Ma:nyo Factory's Cleansing Oil to dry skin and give yourself a gentle massage, rubbing the formula in circular motions to break down every last bit of makeup and sunscreen before emulsifying with a bit of water, and then washing it off completely. Once you try it for yourself, you'll quickly understand why it earned a spot on Olive Young's (a.k.a. the Sephora of South Korea) 2025 Awards List (and 2024, 2023…and so on) , which compiles the year’s best-selling products across skin care, makeup, hair care, and more.

    Tester feedback from senior news editor Nicola Dall’Asen

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    "Oil cleansing for a few minutes every single night has taken my skin from good to great, and Ma:nyo's Pure Cleansing Oil has been my go-to. When my pores are particularly clogged, I can physically feel the sebum and dirt coming out after rubbing a couple of pumps of this gentle formula into my skin. It's the only reason my facialists are always telling me there's no need for extractions." —Nicola Dall’Asen, senior news editor

    More to know

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    • Key ingredients: argan kernel oil, jojoba seed oil, olive oil
    • Who it's for: people who wear makeup, people concerned with blackheads
    • Fragrance-free: yes

    Best Daytime Sheet Mask: Dr. Jart+ Cryo Rubber Lifting Mask

    Dr. Jart+ Cryo Rubber Lifting Mask in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Dr. Jart+

    Cryo Rubber Lifting Mask

    $16

    Amazon

    Why it’s worth it: Dr. Jart+’s Cryo Rubber Lifting Mask might make you look like a transformer while it’s on, but the results are worth it. In just 20 minutes, skin looks more hydrated and visibly lifted. It’s a serum-and-mask duo: Smooth the included ampoule onto skin first, then seal it in with the two-piece rubber mask and let it work its magic.

    The mask feels instantly cooling—part of what gives skin that fresh, lifted look—and it’s packed with smoothing peptides and adenosine to help support firmness. Once time’s up, finish with the rest of your routine and get on with your day. It also comes in three versions (hydrating, brightening, and calming for redness), so you can choose the one that best suits your skin concerns.

    Han applying the Dr. Jart+ Cryo Rubber Lifting Mask

    Han removing the Dr. Jart+ Cryo Rubber Lifting Mask

    Sarah Han

    Tester feedback from Han

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    “Dr. Jart+ is a sheet mask OG brand for me, and I’ve been loving its gel masks as of late because they have a pre-mask ampoule that is super juicy and hydrating—I really feel like the mask helps push the product into my skin. The colors are fun, too, I admit! Who doesn’t love a pink, blue, green, or yellow moment? You can’t go wrong with any of the peptide-infused formulas—here, you see the Soothing iteration, which is chock-full of allantoin, one of my favorite, you guessed it, soothing ingredients (alongside cica, of course). Redness, goodbye!” —Sarah Han, commerce editor

    More to know

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    • Key ingredients: peptides, adenosine, vitamin E (Step 1); glycerin, allantoin (Step 2)
    • Who it’s for: those with fine lines, wrinkles, or dullness that need a pick-me-up
    • Fragrance-free: no

    Best Peel-Off Mask: Medicube Collagen Night Wrapping Mask

    Medicube Collagen Night Wrapping Mask in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Medicube

    Collagen Night Wrapping Mask

    $19 $15 (21% off)

    Amazon

    Allure features director Dianna Mazzone Singh peeling off the Medicube Collagen Night Wrapping Mask

    Dianna Singh

    Why it's worth it: The Korean mask hype is real and well-deserved, and the TikTok-viral Medicube Collagen Night Wrapping Mask is proof. (Also, it’ll probably fare better for restless sleepers.) Apply an even layer across your entire face, wait around 15 minutes for the mask to dry, and then snooze away. While you're off in dreamland, all these good-for-skin ingredients—niacinamide, hyaluronic acid, collagen extract, and ceramide NP—sink in to make your skin look like a dewy dumpling and boost elasticity. Come morning, gently peel off your mask and rinse off any remaining pieces with lukewarm water.

    Tester feedback from features director Dianna Singh

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    "The way my skin looks with a layer of Medicube Collagen Night Wrapping Mask is exactly how I want my skin to look without it: glassy, glowy, and clear. And with each overnight—yes, overnight—application of its niacinamide- and hyaluronic acid-infused formula, I get a little bit closer to that goal. I've been using it once or twice a week, and never cease to be delighted by the satisfaction of peeling it away in the morning." —Dianna Singh, features director

    More to know

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    • Key ingredients: niacinamide, hyaluronic acid, glycerin, collagen extract, ceramide NP
    • Who it's for: everyone who doesn't mind a peel-off mask
    • Fragrance-free: yes

    Best Clay Mask: Innisfree Super Volcanic Pore Clay Mask

    Innisfree Super Volcanic AHA Pore Clearing Clay Mask in branded tub component on a light gray backgroundSave to wishlistSave to wishlist

    Innisfree

    Super Volcanic Pore Clay Mask

    $18

    Amazon

    Why it’s worth it: If congested pores and excess oil are your main concerns, a clay mask is one of the fastest ways to reset your skin. Innisfree’s Super Volcanic Pore Clay Mask uses mineral-rich clay to absorb buildup and shine, clearing pores in its wake. The formula also includes lactic acid, a gentle exfoliant that helps sweep away dead skin cells and encourages fresher skin to surface, which Aegean Chan, MD, a board-certified dermatologist based in Santa Barbara, told us prevents pore blockages that lead to breakouts. Unlike some clay masks that leave skin feeling tight, lactic acid mimics a "naturally occurring group of molecules found in our skin that helps to hydrate and maintain the skin barrier,” Dr. Chan says. It’s also a natural humectant, which means it attracts water to the skin! The result is a cooling, wash-off treatment that helps minimize the look of pores, blackheads, and oil, while keeping skin calm—all for under $20.

    Pai before using the Innisfree Super Volcanic Pore Clay Mask

    Pai before using the Innisfree Super Volcanic Pore Clay Mask

    Deanna PaiPai after using the Innisfree Super Volcanic Pore Clay Mask

    Pai after using the Innisfree Super Volcanic Pore Clay Mask

    Deanna Pai

    Tester feedback from Pai

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    "I'm not a hydration girlie. Instead, I look for masks that can suck the gunk out of my pores with abandon, and this mask does exactly that. What makes it great isn't just the combo of bentonite and kaolin clays, but the addition of volcanic ash and lactic acid for dual exfoliation. I liked that I got a little scrubbing action as I was rinsing it off—and my skin looked way more even and radiant after just one use." —Deanna Pai, contributing commerce editor

    More to know

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    • Key ingredients: volcanic ash clusters, lactic acid, bentonite, kaolin, walnut shell powder
    • Who it’s for: people with acne-prone, oily skin
    • Fragrance-free: yes

    Best Hyaluronic Acid Serum: Torriden Dive In Low-Molecular Hyaluronic Acid Serum

    Anua Peach 70 Niacinamide Serum dropper bottle of light blue serum and box on light gray backgroundSave to wishlistSave to wishlist

    Torriden

    Dive In Low-Molecular Hyaluronic Acid Serum

    $24 $22 (8% off)

    Amazon

    Han applying Torriden Dive In Low-Molecular Hyaluronic Acid Serum

    Sarah Han

    Why it's worth it: Trust us, this isn't any run-of-the-mill HA serum. Torriden's take, a.k.a. The Dive In Low-Molecular Hyaluronic Acid Serum, has a 5D Hyaluronic Acid Complex, which means it’s formulated with five types of HA molecules that penetrate your skin at different levels for instant and long-lasting hydration. Panthenol and allantoin provide extra hydration and soothing benefits. It's also lightweight enough that you can mix it with another serum of your choosing—including cushioning your usual retinol serum to minimize irritation.

    Tester feedback from Han

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    "There's something oh so satisfying about this serum's silky texture. It dries down almost immediately, and my skin always feels bouncier with each application. At nighttime, I often pair it with my retinol serum to offset any dryness." —Sarah Han, commerce editor

    More to know

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    • Key ingredients: hyaluronic acid (five types across high, medium, and low weights), panthenol, and allantoin
    • Who it's for: everyone
    • Fragrance-free: yes

    Best Retinol Serum: Iope Retinol Super Bounce Serum

    Iope Retinol Super Bounce Serum in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Iope

    Retinol Super Bounce Serum

    $50 $35 (30% off)

    Amazon

    Han applying Iope Retinol Super Bounce Serum

    Sarah Han

    Why it's worth it: Iope’s Retinol Super Bounce Serum blends a gentle yet effective proprietary Granactive Retinol—a stabilized retinoid complex—with soothing cypress leaf extract to soften signs of aging and boost bounciness in your skin. The serum’s formula activates quickly, releasing encapsulated retinol gradually to reduce irritation while maintaining all of its potent goodness. Just apply a pump or two in the morning and evening, follow with SPF, and you're all set.

    Tester feedback from Han

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    “In my 30s, I've committed to applying retinol serum every night to continue aging gracefully. (Ever heard of Asian don’t raisin?) A lot of formulas don’t jive with my skin, but Iope has yet to let me down. I first fell in love with the Best of Beauty-winning Retinol Expert before switching over more regularly to Retinol Bounce—because I find that I like the slippier texture more, and it feels slightly more hydrating. Retinol Bounce melts into my skin, and my complexion is noticeably plumper after the fact. I think my moisturizer absorbs better, too.” —Sarah Han, commerce editor

    More to know

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    • Key ingredients: pure retinol, encapsulated retinol, granactive retinoid, Bio-Seletinoid, Lactobacillus ferment
    • Who it's for: anyone who wants to target fine lines and texture
    • Fragrance-free: yes

    Best Vitamin C Serum: Dr.Althea Vitamin C Serum

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    Dr. Althea

    Vitamin C Serum

    $27 $23 (15% off)

    Amazon

    Why it's worth it: Dr.Althea's Vitamin C Boosting Serum provides a double dose of brightening power with its tag-team of 63% vitamin C (via hippophae rhamnoides water, a sea buckthorn derivative) and tranexamic acid. Say goodbye to stubborn discoloration and dullness without any harsh side effects—thanks to hyaluronic acid, allantoin, and cica. If you do have particularly sensitive skin, give the Gentle Vitamin C Serum—which features a lower concentration of 20% vitamin C— a go.

    Tester feedback from contributor Devon Abelman

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    "Dr.Althea's Vitamin C Boosting Serum boasts eight types of hyaluronic acid and cica, alongside the main source of vitamin C, sea buckthorn (also known as Hippophae rhamnoides water). I really appreciate that there’s no off-putting scent and the silky formula absorbs instantly sans greasy residue—I can layer moisturizer and sunscreen with no problem."—Devon Abelman, contributor

    More to know

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    • Key ingredients: hippophae rhamnoides water (63%), allantoin, cica, tranexamic acid, hyaluronic acid
    • Who it's for: people with dark spots and dullness
    • Fragrance-free: yes

    Best Lip Balm/Mask: Laneige Lip Sleeping Mask

    Laneige Lip Sleeping Mask in branded component on a light gray background with best of beauty seal in the top right cornerSave to wishlistSave to wishlist

    Laneige

    Lip Sleeping Mask

    $24

    Amazon

    Former Allure shopping market editor Angela Trakoshis applying Laneige Lip Sleeping Mask

    Angela Trakoshis

    Why it's worth it: Laneige's Lip Sleeping Mask is an all-time Allure editor-favorite—and it took home a 2024 Readers' Choice Award, proving it's a go-to among readers, too. This buttery formula softens and plumps lips overnight thanks to a moisture-boosting blend of coconut oil, murumuru seed butter, and shea butter. (Laneige also offers a lighter daytime balm, but you can also use this mask during the day for a heavier-duty option.) Plus, vitamin C makes an appearance to provide lasting protection against free radicals and environmental aggressors.

    Tester feedback from former shopping market editor Angela Trakoshis

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    "It moisturizes lips for hours on end—no reapplication needed. I apply the smallest amount of this stuff on my dry lips at night and am guaranteed to wake up with soft, hydrated lips in the morning.” —Angela Trakoshis, former shopping market editor

    More to know

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    • Key ingredients: coconut oil, murumuru seed butter, shea butter, vitamin C
    • Who it's for: everyone
    • Fragrance-free: no

    Best Overnight Sheet Mask: Biodance Bio-Collagen Real Deep Mask

    Biodance Bio-Collagen Real Deep Mask in branded mask component on a light gray backgroundSave to wishlistSave to wishlist

    Biodance

    Bio-Collagen Real Deep Mask

    $19

    Amazon

    Lee applying the Biodance Bio-Collagen Real Deep Mask

    Christa Joanna Lee

    Why it's worth it: The talk of the K-beauty town? Biodance Bio-Collagen Real Deep Mask. This incredibly soothing gel mask substitutes regular ‘ol hyaluronic acid with oligo-hyaluronic acid, which the brand says penetrates and hydrates more deeply (because of its lower molecular weight) than the former. That’s not all: Low-molecular collagen helps refine enlarged pores, smooth the look of fine lines, and boost your skin with the bounciness it deserves. While many of you have heard about the overnight mask of it all, you don't necessarily need to leave it on all night (especially if you're a side sleeper or toss and turn). But, for the best results, give it three to four hours—or until the mask turns transparent, so you know everything has fully soaked into your skin. Maximum glowiness is the name of the game, and Biodance has a winner.

    Lee after wearing Biodance BioCollagen Real Deep Mask after four hours

    Lee immediately after applying the Biodance Bio-Collagen Real Deep Mask

    Christa LeeLee after removing the Biodance BioCollagen Real Deep Mask

    Lee immediatley after removing the Biodance Bio-Collagen Real Deep Mask

    Christa Lee

    Tester feedback from Lee

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    “This jelly-like hydrogel mask is very slippery, so fair warning: Don’t try to throw it on while you’re in a rush. Once it’s in place, though, it feels incredibly cooling and refreshing, which is exactly what I want at the end of a long day, and it sticks nicely to the curves of my face. I usually reach for cloth or fiber masks that are dripping with serum for that instant hit of hydration, but this one stayed plenty saturated and did a great job plumping up the dry spots on my cheeks and forehead where fine lines tend to pop when my skin’s feeling thirsty.” —Christa Joanna Lee, contributing commerce writer

    More to know

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    • Key ingredients: low-molecular collagen, galactomyces, oligo hyaluronic acid, and niacinamide
    • Who it's for: everyone who likes a sheet mask
    • Fragrance-free: yes

    Best Leave-On Mask: Sulwhasoo Overnight Vitalizing Mask

    Sulwhasoo Overnight Vitalizing Mask in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Sulwhasoo

    Overnight Vitalizing Mask

    $54

    Amazon

    Why it's worth it: If your skin's feeling extra dry and chapped, swap your usual moisturizer for a richer treatment like Sulwhasoo's Overnight Vitalizing Mask. This nighttime leave-on locks in moisture to reinforce and strengthen your barrier all night long—and all of the next day. Jujube and pomegranate extracts, the two hero ingredients that make up the brand's Nutritive Red Elixir, are full of antioxidants to help soothe and repair skin. Gently rinse off in the morning with lukewarm water, and et voila, you’re glowing.

    Lee applying the Sulwhasoo Overnight Vitalizing Mask

    Christa Joanna LeeLee after applying the Sulwhasoo Overnight Vitalizing Mask

    Lee after applying the Sulwhasoo Overnight Vitalizing Mask

    Christa Joanna Lee

    Tester feedback from Lee

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    “The texture feels incredibly indulgent and luxe as it goes on—it feels like such a treat for my sensitive skin prone to dryness. It absorbs beautifully, leaving just a hint of dewiness, but never in that uncomfortable, hair-sticking-to-your-face way. By morning, there wasn’t a trace of residue—I even forgot to wash it off—and my skin was unbelievably soft, supple, and deeply hydrated. Cold weather doesn’t stand a chance against this mask.” —Christa Joanna Lee, contributing commerce writer

    More to know

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    • Key ingredients: jujube and pomegranate extracts, glycerin, squalane, shea butter
    • Who it's for: everyone, especially those with dry skin
    • Fragrance-free: no

    Best Cleansing Balm: Banila Co Clean It Zero Cleansing Balm

    Banila Co. Clean It Zero Original Cleansing Balm in branded tub component on a light gray backgroundSave to wishlistSave to wishlist

    Banila Co

    Clean It Zero Cleansing Balm

    $21

    Amazon

    Why it's worth it: No list of popular Korean skin-care products is complete without Banila Co's Clean It Zero Cleansing Balm, which sells one jar every few seconds globally. Similar to oil cleansers, this sherbet-like solid should be applied to dry skin and thoroughly massaged in—this is where it melts into a smooth oil—to break down all of the makeup (waterproof and otherwise) and dirt accumulated from the day. Spiked with antioxidant-rich vitamins C and E, it's impossibly gentle and never leaves skin feeling stripped, making it the perfect first step to any double-cleansing routine.

    P.S. If you have specific skin concerns, like blackheads, the balm is also available in Clarifying, Calming, Brightening, and Nourishing versions.

    More to know

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    • Key ingredients: acerola berry (rich in vitamin C), vitamin E
    • Who it's for: people who wear sunscreen (so, theoretically, everyone!) and/or makeup
    • Fragrance-free: no

    Best Cream Cleanser: The Face Shop Rice Water Bright Foaming Cleanser

    The Face Shop Rice Water Bright Facial Foaming Cleanser light pink tube on light gray backgroundSave to wishlistSave to wishlist

    The Face Shop

    Rice Water Bright Foaming Cleanser

    $12

    Amazon

    Why it's worth it: To cap off your double cleanse, follow up with a water-based face wash like The Face Shop's Rice Water Bright Facial Foaming Cleanser. True to its name, this cream-to-foam formula features rice water (rich in vitamins A, B, and E) to provide a mild, brightening cleanse. In short, expect glowing skin that feels nourished, not tight, and provides a clean slate for the rest of your skin-care products to work their magic (and absorb properly).

    More to know

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    • Key ingredients: rice water, rice bran oil, soapwort extract (natural surfactant)
    • Who it's for: everyone
    • Fragrance-free: no

    Best Color-Correcting Cream: Erborian CC Red Correct

    Erborian CC Red Correct in green tube with silver cap on a light gray backgroundSave to wishlistSave to wishlist

    Erborian

    CC Red Correct

    $26

    Amazon

    Why it's worth it: You get the best of both worlds with Erborian CC Red Correct. Powered by soothing cica and moisturizing glycerin, this skin care-makeup hybrid applies green but adjusts to match your complexion, blurring texture and tamping redness. You may even skip your usual concealer, saving you precious time during rushed mornings. There's a bonus SPF 25 to boot, but as always, we encourage you to apply a standalone sunscreen with SPF 30 or higher.

    More to know

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    • Key ingredients: cica, glycerin, octinoxate (6%), octisalate (2%), titanium dioxide (2.34%), zinc oxide (3.84%)
    • Who it's for: people who have redness, acne-prone skin
    • Fragrance-free: no

    Best Exfoliator: Amorepacific Treatment Enzyme Peel

    Amorepacific Treatment Enzyme Peel ivory bottle on light gray backgroundSave to wishlistSave to wishlist

    AmorePacific

    Treatment Enzyme Peel

    $68

    Amazon

    Why it's worth it: If the word "peel" usually has you (and your sensitive skin) running for the hills, Amorepacific's Treatment Enzyme Peel is about to change your perception. Unlike typical at-home peels, this is a gentle exfoliating powder that, when mixed with water, turns into a weightless cleansing foam that hugs your face. Plant-derived enzymes derived from green tea deep cleanse pores, removing dirt and dead skin cells that can dull your glow. You can use it daily, or as often as you'd like. Simply dispense a quarter-size amount of powder into your palm, add a bit of water to emulsify, and massage the now-foamy formula into your skin.

    More to know

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    • Key ingredients: green tea-derived probiotic enzymes, allantoin, hyaluronic acid, cotton extract
    • Who it's for: anyone who wants a deep cleanse
    • Fragrance-free: no

    Frequently Asked Questions

    What are the biggest Korean skin-care trends for 2026?

    According to New York City-based dermatologist Jane Yoo, MD, 2026 is the year of Korean skin care, and these are some of the areas you can expect to see the biggest innovations:

    Fermented Ingredients:

    Korean skin care prioritizes ultra-gentle, sensitive-skin-friendly formulas featuring fermented ingredients like ceramides, postbiotics, and cica (short for Centella asiatica), which will continue to dominate daily routines as they promote barrier repair and long-term skin health.

    Clinically Proven Actives:

    Driven by the growing interest in K-beauty professional procedures, Dr. Yoo expects continued demand for pre- and post-procedure care as well as products that deliver results comparable to clinical treatments. “I think we will see different delivery systems being employed to have actives penetrate the skin barrier and increase the efficacy of products,” she says.

    PDRN:

    If you haven’t heard of it yet, PDRN is a DNA-based compound—often sourced from salmon sperm—known for stimulating collagen, boosting hydration and elasticity, and calming inflammation. It’s having a major moment in skincare, showing up in everything from collagen creams to serums. According to Dr. Yoo, expect even more options soon, including vegan formulations and combinations with other powerhouse ingredients like retinol and antioxidants. FYI: Dr. Yoo warns that Injections of PDRN are illegal by the FDA, and there have been side effects and complications from healthcare professionals permanently scarring skin. So, make sure you’re only applying it topically.

    Bioactive peptides:

    Bioactive peptides—short chains of amino acids that can send specific signals to skin cells to stimulate collagen, support repair, and improve elasticity—are now finding their way into regular consumer formulations due to demand for professional-level results at home. Dr. Yoo says that delivery systems that enhance penetration and efficacy will be key here.

    Lightweight sunscreen:

    “Everyone is obsessed with Korean sunscreens,” says Dr. Yoo. With the forthcoming FDA approval of Parsol Shield (a new broad-spectrum UV filter that results in lighter formulations), there will come a slew of “wonderful, diverse, and inclusive sunscreen options headed our way,” she says.

    Meet the experts

    • Claire Chang, MD, a board-certified dermatologist in New York City
    • Hee Jin Koh, MD, a board-certified dermatologist based in Clifton, NJ
    • Jane Yoo, MD, a board-certified dermatologist based in New York City
    • Ramón Pagán, a cosmetic chemist

    How we test and review products

    When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of the best Korean skin care on Amazon, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.